Hellmann’s Unleashes Mayonnaise Perfume With Titans Quarterback Will Levis
Images via Will Levis No. 8
Will Levis, Tennessee Titans quarterback, is known for his strong arm and love of mayonnaise—two passions that have now collided in a surprising way. Hellmann’s Mayonnaise has teamed up with Levis to launch what might be the world’s most unexpected fragrance: Will Levis No. 8.
This mayo-inspired scent blends the creamy essence of the condiment with notes like tart lemon, musk, vanilla, and even coffee undertones, all packed into a sleek bottle.
Image via Will Levis No. 8
The idea for the one-of-a-kind fragrance traces back to a viral moment in 2022 when Levis was caught adding mayonnaise to his coffee—a joke that spread like wildfire across social media.
Have you ever had Mayonnaise with your morning coffee?@UKFootball QB @will_levis is known to dabble w/ said combo 😳 pic.twitter.com/ZuR92Toa4m
— CBS Sports (@CBSSports) July 20, 2022
Though Levis later clarified that the stunt wasn’t serious, his connection to mayo was cemented, eventually leading to a Lifetime Supply of Mayonnaise deal last summer and, now, this quirky collaboration. The fragrance, now available for US$8, is marketed as the perfect scent for game day—or any day—for those who can’t get enough of Hellmann’s signature flavor.
Excited about the launch, Levis states, “With the launch of my signature scent, I've fulfilled a lifelong dream of partnering with Hellmann’s to craft a fragrance like no other, one truly embodying the distinct scent of greatness.” He adds with a touch of humor, “Rich and creamy, Will Levis No. 8 is more than a mayonnaise-inspired fragrance. It’s transformative. I've eaten mayo, drank mayo, and now I can smell like mayo.”
Image via Will Levis No. 8
The fragrance comes in a sleek, 30ml Hellmann’s-blue bottle, perfectly capturing the essence of the brand's famous mayonnaise. As the football season kicks off, tailgaters and fans can expect to turn heads with this bold and savory scent.
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Chris Symmes, head of marketing of dressings in North America at Unilever, explains the reasoning behind this unusual venture: “We’re the first condiment brand to design a fragrance after our product—and it makes sense for Hellmann’s to enter this space because of the versatile ways that people are using and showing their love of mayonnaise.”
Image via Will Levis No. 8
Need some layering ideas? Consider pairing your Eau de Mayo with Auntie Anne’s new pretzel-scented fragrance.
[via Bleacher Report, Spoon University, Little Black Book, Sports Illustrated, images via Will Levis No. 8]
