Tropicana Squeezes The Most Out Of The Orange For Bright Brand Overhaul
Image via Sunhouse Creative
Tropicana, the juice that’s synonymous with sunny mornings, has given itself a fresh squeeze, teaming up with brand design agency Sunhouse Creative to give its packaging and overall image a juicy makeover.
Image via Sunhouse Creative
Image via Sunhouse Creative
The core of the redesign is a renewed focus on the orange itself. The familiar horizon arch is back, but this time with a zesty twist: an orange punctuates the ‘i’ in Tropicana, with ‘The Original since 1947’ encircling the brand.
Image via Sunhouse Creative
More of its citrusy origins shine through in hand-drawn illustrations of oranges that give the new packaging a human touch. The signature of founder Anthony T. Rossi and a photograph of the original grove round out the look, offering a visual journey to where it all started.
Image via Sunhouse Creative
Image via Sunhouse Creative
All in all, it’s a bold statement that Tropicana isn’t just any juice—it’s “THAT juice,” the one that started it all.
Image via Sunhouse Creative
Image via Sunhouse Creative
Image via Sunhouse Creative
Image via Sunhouse Creative
Image via Sunhouse Creative
[via Creative Boom, Dieline, World Brand Design, Packaging News, images via Sunhouse Creative]
