Jägermeister Toasts With PANTONE To Distill Its Color Identity Into Bottles

Image via Jägermeister

Jägermeister is clinking glasses with the PANTONE Color Institute to give its brand identity a fresh coat of paint. This merrymaking has brought two new signature hues: ‘Herbal Green’ and ‘Culture Orange’, which are now splashed across limited-edition design packs featuring a stripped-down, monochrome version of the classic Jägermeister bottle. Talk about a colorful concoction!

For the first time, Jägermeister has gone monochrome. Here, the iconic German herbal liqueur has stripped off the familiar, glossy labels in favor of a sleek, matte finish that lets the new PANTONE-licensed brand hues take center stage on the bar shelf.

Image via Jägermeister

Image via Jägermeister

Each pack comes with matching shot glasses and a tinted, brand-related object. The ‘Culture Orange’ edition, for instance, comes with a Porsche 911 Carrera RSR model, while the ‘Herbal Green’ version is accompanied by a stag’s head spout, a nod to Jägermeister’s logo.

Images via Jägermeister

This heady mix with PANTONE has led to the standardization and redefining of Jägermeister’s brand colors globally.

The two hues denote the “yin and yang” of Jägermeister’s identity.

Image via Jägermeister

‘Herbal Green’ represents the brand’s long affinity with nature and natural ingredients, while ‘Culture Orange’ captures the essence of Jägermeister’s urban vibe and its association with vibrant nightlife.

Image via Jägermeister

“Jägermeister has always combined deep roots in nature with the joy of celebrating community and experiencing best nights,” explains Sven Schindler, head of global brand and digital marketing at Mast-Jägermeister SE. “The creative partnership with PANTONE captures these two sides of Jägermeister perfectly. This evolution of the core colors connects our two brand worlds with all their diversity and nuances. ‘Herbal Green’ and ‘Culture Orange’ embody the full character of our shot brand.”

Image via Jägermeister

For those eager to get their hands on these colorful creations, a limited run of 560 design packs in each swatch will be up for grabs online and in select travel retail shops from September 9, priced at €199 (US$220) each. Meanwhile, a commercial edition of the 0.7-liter bottle sporting these new paint jobs will hit select markets in October.

Image via Jägermeister

[via Jägermeister]