Pinterest Knits Up Home & Lifestyle Trends For Fall 2024
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Pinterest’s latest trend report for Autumn 2024 paints a picture of a season that’s anything but mellow yellow—it’s a full kaleidoscope of creativity, community, and cultural crossovers. Users are searching for fresh takes on fashion, home decor, beauty, and hobbies, embracing cozy, tranquil spaces while going bold with prints and puffs. Fall into fashion? More like fall into fascination.
One of the biggest trends this season is the rise of group activities and community-building, with searches for “cook book club” up by 130% and “fall movie night” increasing by 140%. Pinterest users appear to be making the most of togetherness and entertainment this season.
And gone are the days when fall meant simply sprinkling pumpkin spice on everything. Pinterest users are spicing up their lives by peering offshore, particularly from the Land of the Rising Sun. Likely spurred by increased travel to Japan, searches for “Japan fall fashion” have leaped up by 140%, while “Japanese living room design” has seen a 135% increase.
Photo 177649653 © Follow The Flow | Dreamstime.com
Speaking of living spaces, Pinterest’s data shows a cozy revolution happening right at home. Homebodies are creating tranquil retreats, with searches for “zen house” skyrocketing by 405%. The trend for serene spaces is evident in heightened interest for floral room aesthetics, cozy lighting, and air-purifying plants. Pinners are aiming to turn their homes into sanctuaries, blending comfort with style in a way that might make Marie Kondo proud.
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Other rising keywords: floral room aesthetic, candle bouquet, dreamy room, dreamy artwork, air purifying plants, cozy sunroom, cozy lighting, cozy reading rooms, serene color palette, seafoam, sage and blue color palette, dusty blue bathroom, green home offices, forest green house, moody purple bedroom, lavender room aesthetic, Japanese vintage art, Japanese futon bedroom, Zen kitchen, Japanese exterior, Japanese furniture.
When it comes to fashion, fall 2024 is all about statement-making prints and playful layers. Nature-inspired patterns like leopard print jeans (+2,990%) and camouflage outfits (+2,295%) are definitely in, and people are adding volume with puffer jackets and skirts.
Photo 319054806 © Joachim Niehus | Dreamstime.com
Puff skirts, in particular, are having a moment, with searches for “balloon skirt outfit” up 1,765%. Meanwhile, unique combinations like pairing jerseys with skirts are getting lots of love, as “jersey with skirt outfit” has surged by 2,000%, indicating newfound awe in experimental proportions and styles.
Gen Z is setting the pace with trendy DIY hobbies, with queries for activities like jewelry-making and bag crafting on the rise. Yet, it’s not all solo crafting—there’s a strong trend towards group activities and connection, both online and offline. Book clubs, run clubs, and even drama clubs are gaining momentum.
Photo 332693590 © Jelena Katavic | Dreamstime.com
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Other rising keywords: small bead bracelet ideas, thread bracelet color combos, BFF bracelet ideas, wood resin jewelry, paper quilling jewelry, broken china jewelry tutorial, crochet bow bag, patchwork bags DIY, bag charms DIY, book club, Japanese books, cookbook club, run club, golf club aesthetic.
Leafing through these interests, it’s clear to see that this fall is shaping up to be one of contrasts. You can head here to check out Pinterest’s full report, which also looks into beauty and food trends, or look at its Fall 2024 moodboard here.
[via Pinterest, images via various sources]
