Hennessy x LeBron James Create Cognac & Bottles Alluding To His Sport And Life

Left and bottom-right images courtesy of Hennessy, top-right image via PR Newswire

Cognac dreams shoot and score as NBA icon LeBron James and Hennessy team up for a limited-edition concoction.

Starting September 26, cognac enthusiasts and sports fans around the world can get their hands on Hennessy Limited Editions by LeBron James, a drinkable representation of greatness in two arenas, as well as the pair’s shared values of excellence, cultural impact, and a relentless drive to challenge boundaries.

Image via Hennessy

The special Hennessy Very Special (V.S.) x LeBron James bottles sport a fresh, vibrant design that pays homage to the basketball legend’s influence both on and off the court. Each bottle and gift box features an eye-catching illustrative portrait of the NBA star in bold purple and orange hues.

Image via Hennessy

Image via Hennessy

In a clever nod to LeBron’s signature style, the iconic Hennessy Bras Armé has been reimagined with a sleeve and intertwined with his trademark crown.

Image via Hennessy

Together, Hennessy and LeBron have put a fresh spin on the classic Henny-rita cocktail. This new beverage features Hennessy V.S, lime juice, orange liqueur, orange juice, and agave syrup. The addition of orange juice was inspired by LeBron’s recent tasting experience in Cognac, where he discovered the spirit’s adaptability to various serving styles beyond neat.

Image via Hennessy

Image via Hennessy

Image via Hennessy

[via Hennessy]