Google Unleashes 2024 Halloween Trends That Are Haunting The Web Right Now

Image courtesy of Google Trends

It’s that time of year again—when ghouls, goblins, and, apparently, Chipotle burritos start trending! Google’s Frightgeist for 2024 has arrived, giving spook hunters a peek into what costumes are taking over this season… and there’s just a lot to sink your fangs into.

Crunching down search data from all over the US, the site lets you explore trending costumes through an interactive map, making it easy to check out what others are planning to dress up as this year. October searches often hold up a mirror to major moments from 2024, as internet users are interested in pulling off current looks.

Big names that have floated up include characters from films like Deadpool & Wolverine, Inside Out, and Beetlejuice Beetlejuice. With Robert Downey Jr now set to take on the role of Dr. Doom, fans are eager to recreate the look. Even Raygun, the Australian Olympian breakdancer known for his kangaroo-like moves, is inspiring some costume choices, as well as pop star Sabrina Carpenter—and presumably, Moo Deng, with “hippo” being a popular query for dog costumes.

With Hello Kitty celebrating her 50th anniversary, she’s mewing her way back into the spotlight, becoming a major decor theme in 2024. Meanwhile, classic spooky staples like Home Depot’s towering 12-foot skeleton, black Halloween trees, and floating candles are keeping things creepy on the decor front. When it comes to food, people are cooking up eerie delights like mummy hot dogs and pizza skulls—with squid ink pasta adding an extra dash of darkness to the menu.

Read on to see what’s trending in 2024’s Halloween scene, from must-have costumes for individuals, couples, and dogs, to eerie decor and spine-chilling snacks. For the full rankings, head over to Google’s Frightgeist website.

Top costume searches

 

 

 

 

 

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A post shared by Pixar (@pixar)

#1 Shrunken Head Bob
#2 Raygun—there’s also been a spike in searches for “green and yellow track suit” and “green track pants”

#3 Catnap

#4 Delores (from Beetlejuice)

#5 Pomni

#6 Envy (from Inside Out)

#7 Red (from Descendants)

#8 Dr. Doom

#9 Sabrina Carpenter

#10 Lady Deadpool

#11 Chipotle burrito

#12 Anger (from Inside Out)

#13 Disgust (from Inside Out)

#14 Wolverine

#15 Anxiety (from Inside Out)

#16 Delia Deetz

#17 Gambit

#18 Dune

#19 Minion

#20 Shadow the Hedgehog

#21 Joy (from Inside Out)

#22 Peely (from Fortnite)

#23 Lydia Deetz

#24 Soulja Boy

#25 Godzilla

Googled “Raygun costume” and there are *already* options! pic.twitter.com/FZKfpZpVEL

— Yamz™ï¸ Keller (@YamairahK) September 5, 2024

Top costume searches for friends and couples

One of many things that show how tuned in the team on #DeadpoolAndWolverine was to what fans wanted: the fact that once Wolverine's iconic mask went on, it stayed on for a while. pic.twitter.com/KsWHlXP7s0

— New Rockstars (@NewRockstars) October 7, 2024

#1 Wolverine and Deadpool

#2 Velvet and Veneer

#3 Janet and Rita

#4 Jack and Coke

#5 Lightning McQueen and Sally

#6 Kim Possible and Ron Stoppable

#7 Judy Hopps and Nick Wilde

#8 Max and Roxanne

#9 Mordecai and Rigby

#10 Deer and Hunter

#11 Snoopy and Woodstock

#12 Lady and the Tramp

#13 Garfield and Odie

#14 Cop and Prisoner

#15 Frog and Toad

Top Halloween makeup searches

 

 

 

 

 

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A post shared by EMILY TEMBY👑 (@emilytembymakeup)

#1 Coraline

#2 Fairy

#3 Hello Kitty

#4 Sabrina Carpenter

#5 Sally

#6 Maleficent

#7 Corpse Bride

#8 Cheetah

#9 Pennywise

#10 Cute clown

#11 Medusa

#12 Zombie

#13 Witch

#14 Beetlejuice

#15 Ghost

Top Halloween decor searches

What y’all know about the 12 ft light up skeleton from Home Depot? pic.twitter.com/kndlc3kBbC

— MRH would like a job (@mason_hines57) September 30, 2024

#1 12 foot skeleton

#2 Black Halloween tree

#3 Ghost

#4 Fog machine

#5 Jack-o-lantern

#6 Spider webs

#7 Skulls

#8 Floating candles

#9 Black cat

#10 Bats

#11 Halloween graveyards

#12 Light up pumpkins

#13 Pumpkin arch

#14 Terracotta pumpkin

#15 Scarecrows

Top searches for spooky food ideas

Photo 337568343 © Yulianny | Dreamstime.com

#1 Mummy hot dogs

#2 Dirt cups

#3 Candy apples

#4 Pizza skulls

#5 Caramel apple

#6 Monster cookies

#7 Monster munch

#8 Bat wings

#9 Squid ink pasta

#10 Candy eyes

#11 Meringue ghosts

#12 Witch fingers cookies

#13 Ghost cookies

#14 Skeleton charcuterie board

#15 Ghost cake

@tastyuk

Spooky Bat Wings for your Halloween party🦇 Welcome to our Halloween series ‘Tasty Fright Night’ more creepy recipes to come! @Ems Foodie Fix #halloween2023 #halloweenrecipes #chickenwings #chickenwingsrecipe #halloweenpartyfood #halloweentok #tastyfrightnight

♬ original sound - Tasty UK

Top searches for Halloween party theme ideas

Spooktober is official here! Learn how to make supercute Hello Kitty and Kuromi painted pumpkins to help get you in the Halloween spirit! 🎃

Watch now: https://t.co/f8ssqQ22vB pic.twitter.com/E8dGeYZ4VX

— Sanrio (@sanrio) October 22, 2022

#1 Beetlejuice

#2 Murder mystery

#3 Skeleton

#4 Masquerade

#5 Hello Kitty

#6 Bluey

#7 Scream

#8 Monster Mash

#9 Alice In Wonderland

#10 Vintage

#11 Disco

#12 Inside Out 2

#13 Rocky Horror Picture Show

#14 90s

#15 Hocus Pocus

Most-searched Halloween movies

#1 Beetlejuice

#2 Friday the 13th

#3 Halloween (1978)

#4 Coraline

#5 Halloweentown

#6 Halloween ends

#7 Halloween Kills

#8 Hocus Pocus

#9 Nightmare Before Christmas

#10 Scream

#11 Corpse Bride

#12 Nightmare on Elm Street

#13 Halloween II

#14 Sleepy Hollow

#15 Beetlejuice 2

Top searches for dog costume ideas

@thecorgistory

Dogpool Costume ⚔️❤️ #dogsoftiktok #corgi #dogpool

♬ Bye Bye Bye - From Deadpool and Wolverine Soundtrack - *NSYNC

#1 Dogpool

#2 Stegosaurus

#3 Hot dog

#4 Basketball

#5 Beetlejuice

#6 Wolverine

#7 Sandworm

#8 Hippo

#9 Sherlock Holmes

#10 Zero

#11 Donkey

#12 Firefighter

#13 Batman

#14 Minion

#15 Target

[via Google Trends, images via various sources]