Mountain Dew Revitalizes The ‘Mountain’ In Fizzy New Visual Identity

Image courtesy of Mountain Dew

Mountain Dew is scaling new heights with a fresh new visual identity, set to hit shelves next summer. The citrus-packed makeover is all about adventure, outdoor vibes, and good times with friends, reaching into the drink’s roots while also setting its sights on the future.

Image courtesy of Mountain Dew

The redesign, crafted by PepsiCo Design & Innovation, aims to create a timeless and approachable aesthetic that resonates with longtime fans and a new generation of Dew drinkers alike.

The reimagined logo sports softer angles and introduces citrus-inspired yellow hues, evoking images of sunny days spent outdoors with loved ones.

Image courtesy of Mountain Dew

Image courtesy of Mountain Dew

In a nod to its origins, the logo now proudly displays the year 1948—when Mountain Dew first bubbled onto the scene. The brand has also returned to spelling out “Mountain” in full, complete with a playful citrus leaf dotting the ‘i’.

Image courtesy of Mountain Dew

Additionally, the company is introducing a refreshed color palette that celebrates the great outdoors. A new, bright yellow has been added to the mix, complementing the brand’s signature energetic greens and red.

Image courtesy of Mountain Dew

This updated hues serve as the backdrop for a series of unique graphic landscapes designed to showcase each Mountain Dew flavor, “flavor worlds,” as the brand calls them.

Image courtesy of Mountain Dew

Image courtesy of Mountain Dew

While the official rollout isn’t slated until summer 2025, fans can expect to see the new packaging hit shelves as early as May next year. The overhaul will appear everywhere you find Mountain Dew, from packaging and equipment to advertisements and experiences.

Image courtesy of Mountain Dew

[via Mountain Dew, images courtesy]