Kiehl’s Shaves In-Grown Taboos With ‘Pubic Display Type’ Crafted From Human Hair
Image via Kiehl’s Since 1851 / PR Newswire
Kiehl’s Since 1851 has found a hair-raising way to spell out a statement of inclusion. Last month, the skincare brand rolled out Pubic Display Type, a new font crafted entirely from real human pubic hair. While it may raise eyebrows (or other hairs), this bold typographic move has grown to challenge beauty standards and spark conversations about body positivity.
It all started when Kiehl’s intimate care advertisements, which featured models with visible pubic hair, were plucked from various markets. Rather than “beating around the bush,” the brand decied to strip down the taboos. The result is a font that bares its message using the very thing some tried to hide.
Pubic Display Type has sprouted in a series of blurred-out and censored campaign visuals, presented as provocative taglines such as, “Apologies, we won't show pubic hair ever again,” “Our photos of models with pubic hair were censored, so we removed the models,” and “Pubic hair don’t care.”
Image via Kiehl’s Since 1851 / PR Newswire
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The introduction of Pubic Display Type reinforces the brand’s message that self-care isn’t just about the face—it’s about every part of the body. The initiative also raises questions about why certain natural body traits continue to be deemed inappropriate in advertising.
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“As trusted skincare experts since 1851, Kiehl’s understands that all skin deserves respect and care, including our intimate areas,” explains the brand’s global brand president, Jon Sáenz. “Our response to the censorship of our Kiehl’s Personals imagery underscores our commitment to honest conversations about body hair, and our private parts, and challenging outdated societal taboos. Pubic hair is a natural part of the human body, and there is no reason to feel uncomfortable with it. We believe in providing solutions for all skincare needs, without exception.”
Image via Kiehl’s Since 1851 / PR Newswire
[via Web Designer Depot, Marketing-Interactive, Cosmetics Business, images via Kiehl’s Since 1851 / PR Newswire]
