LEGO & Nike Kick Into Action With Sets & Sneakers Planned For Years To Come

Image courtesy of Nike

Sneaker culture just found its blocky match. Nike and LEGO have officially announced a multi-year collaboration designed to inspire kids aged nine to 13 through a mix of creative play, sport, and unique experiences combining Nike’s “Just Do It” energy with LEGO’s playful building spirit.

The first wave of products lands on July 1 with the LEGO Nike Dunk set. This 1,180-piece kit lets fans aged 10 and up construct a miniature sneaker complete with a rotatable brick basketball and a cheeky new minifigure named B’Ball Head.

Image courtesy of Nike

Nike and LEGO hope to remind kids that sport isn’t just about winning, but it’s also about having fun, trying new things, and building resilience. The long-running tie-in will tap into a growing awareness of the need to make sports more accessible and enjoyable for young people, especially in a world where screens often dominate attention spans.

Image courtesy of Nike

LEGO fans can expect more releases in September, with additional sets still under wraps. Nike’s side of the collaboration kicks off a month later, on August 1, with the Nike Air Max Dn x LEGO Collection—sneakers, apparel, and accessories designed to bring the iconic LEGO stud and minifigure style into the world of sport. The Dunk Low x LEGO Collection will follow, adding more options for fans eager to blend their love of bricks and kicks.

Image courtesy of Nike

Image courtesy of Nike

Image courtesy of Nike

[via Nike, images courtesy and featured with permission]