Burberry Checkered Vinyl Spins Into An Optical Illusion You Can Stare At All Day
Video screenshot via Burberry
Burberry is quite literally giving its check pattern a new spin. The British fashion house has envisioned its iconic print as a mesmerizing animation, using visual trickery rooted in 19th-century techniques.
Shared on social media over the weekend, the kinetic artwork moves as it grooves, playing Liquid’s 1992 rave anthem Sweet Harmony while morphing the classic Burberry check into a hypnotic spiral.
Conceptualized by phenakistoscope artist Drew Tetz, the vinyl depicts the check transforming thanks to carefully calculated optical illusions embedded in the print.
Another remix—for the lack of a better word or sound—brings Burberry’s equestrian knight logo to life, recasting a time-honored emblem in fluid motion.
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Heritage, as it turns out, doesn’t always sit still. It’s not just about wearing Burberry. It’s about seeing it in motion, hearing it, and holding it.
[via Outlander Magazine and Famous Campaigns, cover image via Burberry]
