Sprite Cranks Up The Fizz With New Global Look That Squeezes The ‘Lymon’ Back In
Image courtesy of forpeople, featured with permission
Sprite is squeezing out a new look that’s much more than a fresh coat of green paint. The lemon-lime label is leaning back into its roots, dialing up the “zest” while keeping things cool, crisp, and recognizably its own.
Image courtesy of forpeople, featured with permission
The Coca-Cola Company has introduced a global refresh for Sprite, anchored by a new platform titled It’s That Fresh. The update spans 180 markets and brings together a redesigned visual identity, a new sonic direction, and expanded cultural partnerships. Rather than chasing novelty, the move focuses on reconnecting the brand with the cultural spaces it has long occupied, including music, basketball, street fashion, and food.
The visual overhaul, developed with creative studio forpeople, seeks to strengthen familiar elements instead of replacing them.
Image courtesy of forpeople, featured with permission
The Sprite wordmark is now more prominent, often displayed vertically on packaging, while the historic lemon-lime symbol, known as the Lymon, returns in a refined form.
The brand’s signature green-and-white palette has also been pushed to higher contrast, making it more noticeable across shelves and digital spaces.
Image courtesy of forpeople, featured with permission
Beyond logos and colors, the system introduces a more energetic visual language. Typography leans into italicized forms and sharper angles, while layouts suggest motion and momentum.
Image courtesy of forpeople, featured with permission
Photography has also shifted direction, moving away from polished studio shots toward images that reflect everyday people and moments tied to street culture.
Image courtesy of forpeople, featured with permission
Image courtesy of forpeople, featured with permission
The intention is to mirror how audiences actually experience music, fashion, and food today, rather than presenting a stylized version of it.
Image courtesy of forpeople, featured with permission
Image courtesy of forpeople, featured with permission
Image courtesy of forpeople, featured with permission
Across packaging, simplified layouts remove visual clutter, allowing core elements like the wordmark and Lymon symbol to stand out more clearly. The vertical branding creates a stronger front-facing presence, designed to improve recognition on stuffed shelves while maintaining consistency across global markets.
Image courtesy of forpeople, featured with permission
Image courtesy of forpeople, featured with permission
Image courtesy of forpeople, featured with permission
The brand’s new platform also introduces a sonic identity and expands collaborations across areas such as music and food, including partnerships tied to spicy cuisine trends.
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Image courtesy of forpeople, featured with permission
Archie Colvin, creative director at forpeople, explained that the goal was not to start from scratch but to build on what already resonates. “The starting point for us wasn’t to reinvent Sprite, but to understand what made it distinctive in the first place and build from there,” he said. Tim Blackburn, Associate Director, added that the design aims to make refreshment feel more immediate through visual cues like condensation textures and dynamic movement, helping the brand express energy both inside and outside the bottle.
Image courtesy of forpeople, featured with permission
Image courtesy of forpeople, featured with permission
Image courtesy of forpeople, featured with permission
The rollout, which kicked off this month, will continue across markets throughout the year.
Image courtesy of forpeople, featured with permission
[via forpeople, images courtesy and featured with permission]
