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A Guide To Keeping An Attention-Deficit Audience Interested On Your Website

By Mikelle Leow, 28 Feb 2017



People have short attention spans, and it’s a designer’s gratifying, yet challenging, job to help them take notice and keep them engaged.

Design Shack says humans have shorter attention spans than goldfish do. It’s true.

In reaction to the horror, the website created a list of ways to optimize your website for people with short attention spans—in other words, everybody.

If you’re not distracted yet, read on.

Check out Design Shack’s article to learn more.


Image via Norberto Hdez

Make it fast

Every element on your site should convey speed, so users won’t have to wait or jump over to other tabs.

Make sure it loads quickly and creates a sense of motion, perhaps with animation, which helps make it appear like it’s less of a wait.

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Image via Patrick David

Trickle your information from the most important, down to the least

If you have trouble prioritizing information, use these six questions to help you out, and make sure you answer them:
1. Who?
2. What?
3. When?
4. Where?
5. Why?
6. How?


Image via Secret Reserve

Show progress

Users like to feel accomplished, so a progress bar or notifications will encourage them to stay engaged on your website.

“Progress indicators are particularly important when users are providing information to you as well. How complete is a form? The answer lets a user know how much time and commitment they have invested with your design. And people like success.”


Image via CMMNTY

Make things easy to “touch”

The closer the reach of a target, the more likely a user will interact with it. Creating oversized targets and grouping elements of similar categories together will ensure a more efficient use on your website. Objects on your mobile site should also be less than a thumb's distance away from one another.

[via Design Shack]
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