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The Huffington Post Rolls Out First-Ever Rebrand, Strips Back Logo To A Slash

By Yoon Sann Wong, 25 Apr 2017



Composite image by DesignTAXI. Top: New logo, GIF screenshot via The Huffington Post. Bottom: Old logo, image via Wikimedia Commons

On Monday, The Huffington Post unveiled its new look–complete with logo redesign and revamped website. The overhaul began before Lydia Polgreen–former New York Times editor–took over cofounder Arianna Huffington to helm the publication.

The Huffington Post now goes by its nickname HuffPost, visualized as a green logo with a slash through the middle to symbolize “cutting through the noise” and the “URL slash”. Its previous design was a simple white ‘H’ on a green background. Large inflow to the HuffPost comes from Facebook.

Its website has been refurbished for a cleaner-looking top, while maintaining it’s “splash” homepage and three-column setup.

“I thought this was an opportunity to change our look and feel, and signal that we’re going to continue to do big, bold things in this space,” explains Julia Beizer, HuffPost’s Head of Product. “When we sat down to think about what we wanted the site to look like, we did all the things we usually do — looked at user data, analyzed traffic patterns. But we also asked ourselves, what do we think makes us who we are? The answer was: our splash.”

“The splash is really the best of our editorial voice. It’s funny, immediate, bold, of the moment. In thinking about who we are, this is the best reflection of it from a product perspective.”

Its mobile app will also get an update to encourage more fluid content discovery. Bezier explains on the brand’s logo and font update, “We no longer need to have the look and feel of newspaper to have the same credibility, so we settled on a typeface that’s bolder than our current one, that mixes in the typeface of the tabloid.”

See the redesigned website here, and read through some of the top comments that surfaced on HuffPost’s Facebook page, which sadly were mainly negative, in response to its logo redesign.

What do you think about this revamp?

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Images via HuffPost


[via Nieman Journalism Lab, images via various sources]
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