Coca-Cola Transforms Its Bottle Labels Into Wristbands To Access Music Festivals
Coca-Cola is no stranger
to unique packaging designs. It’s previously launched creative bottle cap emojis
, special Lunar New Year cans
, and even a bottle cap that surprises people with recorded messages
the beverage brand teamed up with McCANN Bucharest
and main music festivals in Romania, to launch its detachable bottle labels that double as wristbands for access to these events.
To check if the wristband
on your Coca-Cola bottle was “the lucky label”, all you had to do was scan it using a special app. According to McCann, the bands, which come in eight different designs, prompted youths to start collecting and wearing them as supplements to their fashion.
the packaging design in the campaign video below.
, video via MCCANN WORLDGROUP
, images via video screenshot]