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ASOS Is Applauded For Showing Models’ Stretch Marks In Unedited Swimwear Photos

By Izza Sofia, 30 Jun 2017



Shoppers have taken notice of a welcome addition to ASOS’ website—and it is not an item of clothing or an accessory.

Instead, consumers are praising the company for showcasing models with stretch marks in several of its swimwear images, rather than retouching or photoshopping out the marks.

Twitter users took notice of the unretouched stretch marks on ASOS and were quick to commend the body-positive move. “@ASOS thank you SO much for not getting rid of her stretchmarks, she’s stunning & this will help girls embrace theirs, I am,” one user wrote.

Another added, “ASOS not editing out girl’s stretch marks on their swimwear photos is giving me so much life, look how beautiful they all are.” Others called the move “impressive”, “amazing”, and “epic”.

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Hopefully, more brands continue to follow suit on this much-welcome wave of change.













[via Konbini, opening image via Twitter]
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