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From Google To Airbnb: How Brands Cashed In On Solar Eclipse 2017

By Yoon Sann Wong, 22 Aug 2017



Image screenshot via Google

For the first time since 1918, millions of Americans were able to experience a complete solar eclipse visible across the entire US. The highlight event undoubtedly sent numerous brands clamoring to cash in on the action and publicity.

From Google and Airbnb, to Corona and Krispy Kreme, these companies obviously refused to merely sit back and watch the show.

Check out noteworthy campaigns in celebration of 2017’s solar eclipse below and view more here.

Enjoy the most humorous memes that surfaced after Trump was caught staring directly at the eclipse without protective eyewear.

Google



Video via Google

Google launched the ‘Eclipse Megamovie Project’, which aims to use images submitted by citizens to create a continuous view of the eclipse for scientific study.

Airbnb x National Geographic



Image via Airbnb Newsroom

Airbnb and National Geographic launched a contest where two lucky winners would get the opportunity to enjoy an out-of-this-world viewing of the solar eclipse. The pair would sleep in a see-through geodesic dome in Bend, Oregon, on Sunday night before meeting with two Nat Geo explorers—notable scholar Dr Jedidah Isler who studies astronomical events and nighttime photographer-cum-science journalist Babak Tafreshi—to view the eclipse together.

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Chiquita



Video via Chiquita

Chiquita announced the solar eclipse and how to view it safely with an utterly quirky video called ‘Banana Sun’.

Denny’s



Video via Denny’s

Denny’s offered up a one-day $4 all-you-can-eat pancake, or what it calls ‘mooncake’, special.

Warby Parker



Video via Warby Parker

Eyewear brand Warby Parker created a comical parody inspired by Bonnie Tyler’s 1983 number Total Eclipse of the Heart, reminding people to wear protective glasses when enjoying the spectacle.


See more campaigns by other brands here.


[via Adweek, videos and images via various sources]
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