Burger King Launches Its Very Own Cryptocurrency Called ‘WhopperCoin’
Composite image by DesignTAXI. Background image via Shutterstock, Burger King logo via Wikimedia Common
In spite of
the flak received by Bitcoin
traders in Russia last year, it seems cryptocurrencies could be making an emergence from the shadows. Fast food giant Burger King has joined the virtual coin market in Russia with the debut of its own ‘WhopperCoin’.
Customers will receive
these coin tokens through a digital wallet with each purchase of the chain’s signature Whopper sandwich. Once they have collected enough, customers can choose to either purchase burgers in exchange for the tokens, or transfer and trade them online. Burger King intends to release an app for the virtual coins next month via Apple Store and Google Play.
AdvertisementThe distributed ledger network
of Wave—Ethereum’s rival—will fuel these ‘WhopperCoin’ transactions.
“Now Whopper is not only
[a] burger that people in 90 different countries love—it’s an investment tool as well,” Wave quotes Ivan Shestov, head of external communications at Burger King Russia. “According to the forecasts, cryptocurrency will increase exponentially in value. Eating Whoppers now is a strategy for financial prosperity tomorrow.”