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Creatives Respond To ‘Last Jedi’ Poster, Find ‘Darth Vader’ & More Hidden Inside

By Yoon Sann Wong, 11 Oct 2017



Image via Star Wars

It’s been only a few days since the latest Star Wars: The Last Jedi trailer and poster were unveiled, but hilarious ‘Porg’ memes have already surfaced, together with the revelation that ‘Darth Vader’ and ‘Jar Jar Binks’ lurk within the film’s new print.

Creatives seem to have but applause for The Last Jedi’s poster, crediting its “hierarchy, color, space, and balance.” In a thread on Reddit, user ‘MikeOfTheBeast’ praised the design team for doing “a nice job with all the text. Some of that stuff had to be on there and they tucked it away in a place where it could be read while also not just slapping it on there.”

Redditor ‘Garcia_graphicsappeared relieved that it “steered away from having a zoomed in picture of someone’s face and title” while paying homage to the former posters and marketing for the films.

User ‘donkeyrocket’ expressed a mixed review that reads, “I think it is a pretty interesting, fairly refreshing take on the typical Star Wars poster. Looking at the film, marketing, etc. they’ve really gone for the red motif and it is working. This far and away has the [starkest] contrast in color of any Star Wars poster.”

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“My only complaint is the font choice for ‘DECEMBER 15’ is too bloated. I get that it is the same font as ‘THE LAST JEDI’ but that part is utilitarian so a [simpler] san-serif would feel better (I just dislike the M, B and R but not really sure why this annoys me so much). This is incredibly nit-picky because I think the rest of the poster is great. Poe being on the right side, aligned totally with the bad guys has led to speculation of foreshadowing but I’m holding fast in my opinion that they simply had to juggle celebrity hierarchy. Who knows though[?]”

Check out ‘Darth Vader’ and ‘Jar Jar Binks’ etched out on the posters below. Graphic designers, what are your thoughts on the film’s latest print?








[via Reddit, images via various sources]
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