Burger King Hits Home In Its Simple, But Powerful Social Experiment On Bullying
Composite image by DesignTAXI. Image screenshot via BURGER KING
In line with National Bullying Prevention Month
of October, Burger King ran a simple, but powerful social experiment to highlight the importance of speaking out against such behavior. According to NoBully.org
, “30% of school kids worldwide are bullied each year and bullying is the #1 act of violence against young people in America today.”
titled ‘Bullying Jr.’, aimed to discover how many people would, in reality, stand up against such damaging behavior. With the help of actors, Burger King played out scenarios of blatant bullying in its restaurant, while serving up mashed Whopper Jr. burgers to various customers.
“We bullied a High School Jr. and a Whopper Jr. to see which one received more complaints.”
of these two subjects and the ridiculousness of the results hit home.
“95% of customers reported the bullied Whopper Jr.” but only “12 % of customers stood up to the High School Jr. being bullied.”
One young interviewee
shares an honest, and sadly, common sentiment at the beginning of the video:
“It’s just easier to do nothing.”
the experiment below and visit NoBully.org
to learn how you can take a stand against bullying.
AdvertisementIn another noteworthy
Burger King ad, the brand hijacks It
and hilariously uses ‘Pennywise’ to cheekily mock McDonald’s
[via BURGER KING
, images via video screenshot]