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NSFW: Rankin’s Intense, Sexually Charged ‘S&X’ Ad Is Recreated With Older Couple

By Yoon Sann Wong, 25 Oct 2017



Composite image by DesignTAXI. Video screenshots via Nowness (left) and The Perfume Society (right)

As part of his new film work, renowned British photographer Rankin has recreated his erotic ‘S&X’ fragrance ad, this time, featuring an older couple.

His latest three-part film project focuses on intimacy and celebrating love across ages. He explained on Nowness, “As I’ve got older I’ve become increasingly aware of how unsexual you are allowed to be if you’re not young. We’re so inundated with the imagery of seduction across society, and yet it never features the elderly. I really wanted to get an old couple snogging and really going for it. And why not? We all love a good snog. The film embodies what S&X is all about; provocative, naughty, humorous and for everybody.”

See the remake and the original ‘S&X’ spot below.



Video via Nowness




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Video via The Perfume Society















[via Nowness, videos via various sources, images via video screenshot]
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