Move Over IKEA: Amazon Launches Two Furniture Lines With Free Shipping
Amazon debuted two
new furniture brands exclusive to its website: Rivet
, a midcentury modern line aimed at millennials, and Stone & Beam, a country-modern brand targeting families at a higher price point.
Both lines focus
on living room furniture and decor, featuring hundreds of pieces—including sofas, chairs, loveseats, side tables, lamps, and wall art—sold with free shipping under Amazon Prime.
Rivet carries jewel-toned
velvet lounge chairs, walnut veneers, blackened metal accents, and emphasis on small-space solutions, and it is surely targeted toward pumpkin-spice latte drinkers and #houseporn Instagrammers.
Stone & Beam has
tones of beige and greige, slip-covered arm chairs, leather Chesterfields, and antique-inspired lighting.
But the style
and design of Amazon’s new furniture is not the only thing that is interesting; the real game changer is all in the delivery.
AdvertisementAmazon has sold
furniture in the past, but with the launch of its own collections it is also expediting some of the most cumbersome products to ship.
You can now
get a US$999 tufted loveseat to you in four days and with free shipping. Amazon now stands a chance at cornering the market for furniture buyers who want nice things but care more about efficiency than provenance.
, images via Amazon