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Fashion Brand Receives Praise For Ceasing Photo Edits Of Models’ Stretch Marks

By Mikelle Leow, 09 Nov 2017


Composite image by DesignTAXI. Left image via Instagram, via Missguided

Despite its name, Missguided is anything but misguided when it comes to recognizing real body shapes and sizes.

The fashion brand has quietly stopped photoshopping its swimwear models’ stretch marks—and even without official words from the company, shoppers noticed and appreciated the decision.

The change was first spotted by Twitter user ‘marniepolk’, who congratulated Missguided for using actual “un-edited photos.”

“I cannot thank you enough for this,” writes user ‘TheBoldestType’. “It's a step in the right direction! Look how stunning these women are—stretch marks or no stretch marks.”

The move follows ASOS’ stance on leaving models’ photos unedited.

There’s still some work to be done, but hopefully these baby steps will help spur the fashion industry into embracing the idea of diversity of body types.

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[via Bustle, cover image via Missguided]
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