Fashion Brand Receives Praise For Ceasing Photo Edits Of Models’ Stretch Marks
Composite image by DesignTAXI. Left image via Instagram, via Missguided
Despite its name,
Missguided is anything but misguided when it comes to recognizing real body shapes and sizes.
The fashion brand
has quietly stopped photoshopping
its swimwear models’ stretch marks—and even without official words from the company, shoppers noticed and appreciated the decision.
was first spotted by Twitter user ‘marniepolk
’, who congratulated Missguided for using actual “un-edited photos.”
“I cannot thank
you enough for this,” writes user ‘TheBoldestType
’. “It's a step in the right direction! Look how stunning these women are—stretch marks or no stretch marks.”
The move follows ASOS’ stance
on leaving models’ photos unedited.
some work to be done, but hopefully these baby steps will help spur the fashion industry into embracing the idea of diversity of body types.
, cover image via Missguided