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Adobe Stock Shares Key Predictions For Visual Trends In 2018

By Mikelle Leow, 21 Nov 2017



Over the past year, Adobe Stock has been keenly making observations of what the world sees—or chooses to see.

It’s since put together a list of what it believes might be the greatest visual trends of 2018. These will hopefully give creatives some insight into what’s drawing consumers in.

“As an artist, especially, it’s easy to feel isolated in your work,” says Brenda Milis, Adobe’s principal of Creative Services and Visual Trends. “Trends can give you confidence and data about where interest is growing and why.”

“They’re about more than what people are enjoying or fascinated by at the moment. They’re a look at where we are as a culture, and as a world, so you can really understand what makes an image resonate.”

Check out four predictions and head over to the Adobe blog to read two more.


Silence and solitude


As the new year approaches, we’re expected to be at our most reflective yet. The digital input that engulfs the world thankfully takes a back seat for awhile, intensifying longings for peace and solitude.


Creative reality



Eccentricity has a reputation for leaving a mark in the creative world. “We’re living in a time when there’s so much uncertainty—so much is in flux,” Milis explains. “Many people are becoming politically active, but there’s also a type of creativity that envisions escape.”

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“We’re seeing idealized, alternate worlds—they’re lush, tropical, almost utopic. There’s a reverence for the natural world, but with an intensity—an almost psychedelic twist. These artists are asking us to consider what is beautiful, and what is alive.”

Adobe Stock predicts that images of fantasy worlds “blending nature and the human imagination” will go big in 2018.


History and memory



Brands and artists are drawing inspiration from history and classic art to pay homage to what’s “precious”, as well as to blur the line between old-world and new-world techniques. In these unpredictable times, it’s certainly comforting to look back and find grounding and meaning.


Touch and tactility



As our lives continue to be shaped by devices, we sacrifice a key attribute of day-to-day interaction: human touch. “To make up for this loss, we’re seeing an incredible push from artists toward literal connection, actual touch, and being in the same room with someone,” says Milis.

“It’s everywhere—think of the trend toward woven sneakers. It’s an invitation for a sensory experience. People are responding to anything that has to do with direct touch.”

“In the visual world, it’s all about showing connections, whether it’s through images with richer textures, or people looking directly into the camera to establish a bold, personal moment with the viewer.”


Check out the Adobe blog for two more visual predictions for 2018.


[via Adobe blog, cover image via Tushar Escape / Unsplash (CC0), subsequent images via adobestock]
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