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Five Of The Most Noteworthy Logo Redesigns From 2017

By Mikelle Leow, 27 Nov 2017


Composite image by DesignTAXI. Old logo (above) via Wikimedia Commons, new logo (below) via YouTube Brand Resources

2017 has seen its share of highs and lows, and this extends to the design world. People wondered if “bad” graphic design had become the only way to grab attention, and Adobe even had to step up to clarify why its software logos were so “inconsistent.”

Since logos are often dubbed the faces of brands, modications made to them are often deemed bold or careless by consumers and creatives alike. A number of major companies have decided to trudge forward this year—some even radically altered their logos in a bid to identify with new, lucrative markets.

In no particular order, here are five of the most head-turning logo redesigns of 2017. Which one was the most memorable for you?


1. YouTube


Composite image by DesignTAXI. Old logo (above) via Wikimedia Commons, new logo (below) via YouTube Brand Resources

The past decades saw a power play between television and the internet to see which would persistently capture the attention of audiences.

The former’s appeal eventually began to fade; people have moved on to platforms that offer variety, as well as the choice to watch whatever they want. Thus, YouTube ditched the television symbol that once encased the ‘Tube’ word and added a ‘play’ button instead.


2. Converse


Composite image by DesignTAXI. Old logo (left) via Converse, new logo (right) via converse

Converse’s logo change wasn’t as glaringly different—which is why it works. The company ironically culled a century’s worth of logo designs to fuse elements that reflect its modern-day vision.

The final design, which includes the brand’s iconic chevron, speaks of Converse’s forward-looking attitude and yet pays homage to its roots.


3. The Huffington Post

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Composite image by DesignTAXI. New logo (above) via The Huffington Post, old logo (below) via Wikimedia Commons

This year, The Huffington Post had its very first facelift ever. Its logo’s serifs had been shed off and replaced with green slashes to symbolize “cutting through the noise.” Since a bulk of the publication’s audience has switched to web and mobile platforms, the strokes also represent the “URL slash.”

“The splash is really the best of our editorial voice,” writes Head of Product Julia Beizer. “It’s funny, immediate, bold, of the moment. In thinking about who we are, this is the best reflection of it from a product perspective.” 


4. Coach Inc. / Tapestry


Composite image by DesignTAXI. Old logo (above) via Business Wire, new logo (below) via Business Wire

As the fashion house of three luxury brands, Coach Inc. didn’t want to be confined to a single brand anymore—so in October, it changed its name to Tapestry.

“In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values,” says CEO Victor Luis. “The name embodies our creative brand-led and consumer-focused business, while also representing the deep heritage of the group.” 


5. Dropbox


Image via dropbox.design

Who can forget the loud, vibrant Dropbox identity that took the world by storm this year? No longer wanting to be identified as a service dominantly for corporate users, the brand adopted a color-changing identity with a logo that adapts “based on the situation.”

The file-sharing platform has now opened its doors to “diverse minds” who are able to tie ideas together “in unexpected ways.”


Which logos caught your eye this year, and what other brands do you think deserve a makeover?


[images via various sources]
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