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Adobe Predicts 2017’s Most Popular Gifts Based On 1 Trillion Website Hits

By Mikelle Leow, 26 Nov 2017


Screenshot via Adobe

The internet is rapidly superseding the demand for physical shopping, and little wonder. Besides lifting the toll off your feet from hours of walking between brick-and-mortar stores, it’s also a giant marketplace that stocks virtually everything—plus who can forget the competitive prices?

In line with Google’s holiday gift trend report, Adobe Analytics has also put together a study of this year’s consumer patterns, including the products most favored by shoppers. The research is based on analysis of more than 1 trillion visits to over “4,500 retail websites and 55 million SKUs.”

Adobe believes that 2017 will be the first year “to break US$100 billion” over the US online holiday season. “Online revenues during the holiday season are 13.8% higher in the US than last year,” the company writes.

Notably, Adobe found that consumers are increasingly finding value in novelty and nostalgia-related products.

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“The most buzzed about products on social include throwbacks to the 80s and 90s (like ‘Teddy Ruxpin’ and the ‘Super Nintendo Classic’) and new offerings like the ‘Nintendo Switch’,” which also contended the 2017 lists by TIME and Google.


Have a look at some predictions and read the full study.


Click to view enlarged version

Click to view enlarged version. Screenshot via Adobe


Click to view enlarged version

Click to view enlarged version. Screenshot via Adobe


Click to view enlarged version

Click to view enlarged version. Screenshot via Adobe


[via Adobe]
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