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Jim Beam’s Smart Assistant Pours You A Well-Deserved Shot At Your Request

By Mikelle Leow, 30 Nov 2017


Video screenshot via Jim Beam

If you thought virtual assistants like Google Home and Amazon’s Alexa were missing something, this version will fill the void—both in your expectations and your heart.

Jim Beam has introduced ‘JIM’, the “world’s first” smart decanter and your very own bartender.

Voiced by seventh-generation Master Distiller Fred Noe, ‘JIM’ comes with a little compartment to store your bourbon and pours you a shot at the command of your voice.

The intelligent decanter even verbally answers “life’s most pressing questions” like what the best way to drink bourbon is and what the weather is like on a particular day. “I have no idea, but I do know it’s the perfect weather to enjoy bourbon,” it will tell you.

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On the downside, ‘JIM’s intelligence will only last for about six months—its 3G capabilities have an expiry date. After which, it will resume to being a regular decanter.

‘JIM’ is priced at just US$35. Find out more over at the website.


Video via Jim Beam


Video screenshot via Jim Beam


[via Engadget, video via Jim Beam, video screenshots via Jim Beam]
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