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Visual Trends To Keep An Eye Out For In 2018

By Mikelle Leow, 04 Dec 2017


Image provided by Depositphotos

It’s getting more challenging to impress increasingly jaded internet users, but Depositphotos seems to have an idea of the visual concepts that might.

In a beautifully designed post, the stock photography service releases its forecast for visual trends that are likely to go big in 2018, based on its analysis of search algorithms as well as viewpoints from top photographers.

Have a look at five trends and check out all 10 over at Depositphotos.


Impact photography


Image provided by Depositphotos

As fake news becomes a persistent problem, people are increasingly earnest to get closer to the truth. Impact photography resonates with audiences and unveils the truths that would shape the near future.

“The accessibility of cameras is going to inspire people to not only document their daily life but also shine light on important events,” Depositphotos explains.


Blurred lines of reality


Image provided by Depositphotos

How technology integrates into people’s lives will influence what “the next big thing” might be. Whether you like it or not, technologies like AI and AR have settled into society and they’re likely here to stay.

Suffice to say, brands are likely to adopt these systems and elevate them visually in order to stay ahead.

“As always, there’ll be a demand for images of any new technology that’s been introduced recently and of people using it,” says professional photographer Logan Bannatyne. “Virtual reality, AI and smart home technology [are] what spring to my mind.”

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Creative collages


Image provided by Depositphotos

A lot of still images fall flat and lack personality. Artists, designers, and photographers, have thus become more creative with their resources by remixing them and bringing extra sass to the table.


Bold color choices and effects


Image provided by Depositphotos

“Bold color choices make for a loud statement, as do soft, pastel colors that translate a trendy aesthetic,” Depositphotos writes. “We’re expecting to see a duality of two extremes—bold and bright [versus] soft and pastel.”

Unleash the daredevil in you and experiment with unlikely effects. Duotone effects, “glitchy” images, and double exposure photos are expected to head the visual communications industry in 2018.


“Accept me for who I am”


Image provided by Depositphotos

Goodbye, manicured pictures depicting “perfect” body ideals. People are turning a blind eye on digitally slimmed-down bodies and retouched stretch marks, and are now embracing a “this is me, take it or leave it” attitude.

Cultural stereotypes are increasingly being shunned by society. “[W]e’re [also] getting accustomed to new images of interchanging roles for both men and women,” says Depositphotos.

“[T]he trend of showing woman’s rights and possibilities will be getting bigger and bigger,” says art director Anna Lyuft. “It concerns both—‘girlish’ and ‘strong’—parts of a woman’s identity.”


Read about five more visual trends over at Depositphotos.


[Images provided by Depositphotos]
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