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Inside The World Of Lisa Frank, A Whimsical Designer Who Never Reveals Her Face

By Mikelle Leow, 04 Dec 2017


Video screenshot via Great Big Story

Nostalgia-inducing wares are back in the scene. Adobe has predicted that they’re some of the most valued gifts for the holidays. It also foresees that the “history and memory” theme will shine through in 2018’s visual communications.

It is therefore a fitting time for Great Big Story to share an interview that the YouTube channel had with 90s nostalgia queen Lisa Frank, the creator of many a folder and backpack that pacified the humdrum of school life for children.

Unlike firms that use fake human names to create a personal touch (the list includes Betty Crocker and Aunt Jemima), Lisa Frank is both a brand name and a real person.

Lisa Frank’s enigma deepens as the designer is known to shy away from the camera.

“Why come out of the closet?” she reasons in the 2015 interview. “I don’t want to disappoint anybody. What if I’m not who they want me to be?”

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The brand has also stayed consistent with its fabulously over-the-top colors and illustrations of ever-smiling animals over the years. In 2017, it works. Millennials are zealous about getting their hands on Tamagotchis and Lisa Frank’s coloring books for adults.

If you’ve ever wondered what it’s like inside the fairytale-like quarters, which are closed to the public, watch the video below.


Video via Great Big Story


Video screenshot via Great Big Story


Video screenshot via Great Big Story


Video screenshot via Great Big Story


[via Great Big Story, video via Great Big Story]
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