Victoria’s Secret Called Out For Copying Celebrity Makeup Artist’s Packaging

By Izza Sofia, 06 Dec 2017

Victoria’s Secret is no stranger to controversy. The brand has been previously called out for cultural appropriation and its models were criticized for singing a racial slur whilst backstage at the 2017 Victoria’s Secret Fashion Show.

The lingerie company has found itself in hot water again for allegedly copying one of the beauty industry’s most beloved artists, Pat McGrath.

McGrath is known for her creative packaging, which features her quintessential products hidden within sequins encassed in standard clear packaging. Victoria’s Secret recently released its ornament-style versions of its fragrance in a packaging that bears an uncanny resemblance to McGrath’s.

Instagram user @diet_prada shared a side-by-side photo of Victoria’s Secret’s new fragrance ornaments, which appears to be heavily influenced by McGrath’s sequin packaging. 



The post was captioned,“In 2017, women are not shopping @victoriassecret the way they used to. They’re still offering padded bras, airbrushing, and ill-advised ‘tribal’ runway looks to a world of women who are increasingly questioning the status quo. Another new strategy - knocking off the mythical goddess @patmcgrathreal and her instantly iconic makeup packaging. Hey VS - the way to win women back is DEFINITELY not by copying them.”

McGrath herself responded, “😱😱😱😱I LOVE UOOOO @diet_prada ⚡️⚡️⚡️❤️❤️❤️😍”

Take a look at the similarities below.

[via W Magazine, opening image via Victoria’s Secret]
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