Victoria’s Secret Called Out For Copying Celebrity Makeup Artist’s Packaging
is no stranger to controversy. The brand has been previously called out for cultural appropriation
and its models were criticized
for singing a racial slur whilst backstage at the 2017 Victoria’s Secret Fashion Show
The lingerie company
has found itself in hot water again for allegedly copying one of the beauty industry’s most beloved artists, Pat McGrath
McGrath is known
for her creative packaging, which features her quintessential products hidden within sequins encassed in standard clear packaging. Victoria’s Secret recently released its ornament-style versions of its fragrance in a packaging that bears an uncanny resemblance to McGrath’s.
Instagram user @diet_prada
shared a side-by-side photo of Victoria’s Secret’s new fragrance ornaments, which appears to be heavily influenced by McGrath’s sequin packaging.
AdvertisementThe post was captioned,
“In 2017, women are not shopping @victoriassecret
the way they used to. They’re still offering padded bras, airbrushing, and ill-advised ‘tribal’ runway looks to a world of women who are increasingly questioning the status quo. Another new strategy - knocking off the mythical goddess @patmcgrathreal
and her instantly iconic makeup packaging. Hey VS - the way to win women back is DEFINITELY not by copying them.”
McGrath herself responded,
“😱😱😱😱I LOVE UOOOO @diet_prada ⚡️⚡️⚡️❤️❤️❤️😍”
Take a look
at the similarities below.
[via W Magazine
, opening image via Victoria’s Secret