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Target Launches New Eclectic In-House Home Decor Brand Inspired By Travel

By Izza Sofia, 21 Feb 2018



Target is introducing a new home decor line. The superstore announced on Tuesday that it will launch Opalhouse, a globally inspired collection of furniture and decorative accessories.

Opalhouse will be Target’s more eclectic, collected line, offering colorful, unique pieces inspired by travel.

Target’s design team went to Lisbon, Faris, Mallorca and Aix-en-Provence to gather inspiration to create this line of eclectic pieces. The line includes richly textured pillows and throws in jewel-tone hues and original paintings and artworks made by Target designers while they were hunting for inspiration around the world.

“Not only are our guests responding to the individual brands, but the new brands are driving traffic and sales across the entire store,” said Mark Tritton, chief merchandising officer at Target.

“And now, we’re introducing Opalhouse, a new Home-owned brand centered around the eclectic aesthetic. The launch of Opalhouse helps round out our Home assortment, making Target a destination for differentiated brands that guests can find only at Target, all at an incredible value.”

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Opalhouse will be available in all Target stores and on Target.com beginning April 8. Prices generally range from $1.99 to $30.









[via Lonny, images via Target]
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