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Apple’s New Ads Aim To Persuade Android Users To ‘Switch To iPhone’

By Mikelle Leow, 28 Feb 2018


Video screenshot via Apple

Generally pleased with how well it has retained its own fans, Apple has set its sights on its competitors’ users.

Just a few days after Samsung Galaxy S9 was announced, the brand has released a series of videos that attempt to coax Android users into switching to iPhones.

The message behind these spots is clear: learning and picking up iOS is almost second nature.

Through these videos that are no longer than 15 seconds each, Apple crisply illustrates better support, a robust security system, its waste-free materials, and a seamless transition to iOS.

While they make no mention of Android, a link in their descriptions leads to a campaign page that reads, “Will it be easy to switch to iPhone? Yes. There’s no need to save your stuff before switching from Android… When you switch to iPhone, we’ll even recycle your Android for you.”

Still, Apple is in no way as forthright as Samsung, who has boldly taken digs at its rival during its own product debuts, including the launch of Galaxy Note 8 and most recently, at the Galaxy S9 event.

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Video screenshot via Apple


Video screenshot via Apple


Video screenshot via Apple


[via BGR, videos and screenshots via Apple]
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