Coca-Cola Ad Reveals What Its Bubbles Are Made Of, Visible Only Upon Closer Look
Coca-Cola has consistently
branded itself as a label that brings people together. To illustrate this idea at the core of its beverage, Memac Ogilvy Dubai
wittily created ‘Coke Bubbles
’—a creative project that uses a crowd of people to form the bubbles that’s signature of the soda.
Sascha Kuntze helmed
the creative direction, while Hugo Rochette
steered art direction and Aditya Hariharan
in charge of copywriting.
Check out the ad
where there’s more than meets the eye below.
, images via Sascha Kuntze