Outdoor advertising is one of the most important and effective executions in the industry. Just like a dinner buffet, you get what you see. No beating around the bush and definitely no wasting of precious time. You take what you want. You're full but you always seem to be hungry for more. Satisfiedly speaking, The New York Festivals Annual 15 will certainly fill you up.





The thick 380-page, hardcover book covers advertisements that deserve public acknowledgment and in this case, awards. This year, the four major categories that are included are Design and Print Advertising, The Midas Awards, The Global Awards and The Ame Awards.

Less talk. More work. This is how The New York Festivals Annual 15 can be described. It is filled with over 200 pages worth of colored advertisements, ranging from print, outdoor and design. The images are well-scanned and glossy so this enhances the whole quality aspect of the book. The advertisements that are more worth mentioning are the ones that deal with the outdoor advertising. Distributed worldwide by Collins Design, we'll soon see what makes The New York Festivals Annual 15 something that you don't really mind having your hands on.


Design, Print & Advertising Awards

There were 57 judges worldwide in selecting The World's Best Work in advertising for all media. The wide range of categories cover from magazines, packaging design , guerilla marketing, public service advertising etc. Some of the top agencies that took part under the Design, Print & Advertising awards include Leo Burnett, Saatchi & Saatchi, JWT and LOWE. The Grand Award for the best magazine ad went to Del Campo Nazca Saatchi & Saatchi Martinez, Argentina. It is for the Buenos Aires Zoo. The ad captures an image of an Orang Utan, with a left black eye. The caption below says 'The Kangaroos Have Arrived'. Meanwhile in another ad, it shows a picture of a lion with a black eye as well.

One ad that I personally like is the one from Saatchi & Saatchi Guangzhou. The ad shows a pair of black chopsticks resting on the chopsticks holder. The caption that goes across the chopsticks says 'We are destined for each other'. On top of it, there is a an image of a Guiness glass. The simplicity of the ad and how well it was executed attracted me to it. The main objective of the ad is to excited Chinese consumers about the launch of Guiness first time in China. The idea is to put Guiness in a context of Chinese diets.

The MIDAS Awards

The judges of this year's The MIDAS Awards come from the USA, Australia, China, England, Germany, Spain and Switzerland. The chairman of the 20-headstrong judge panelist is Ian Henders from London.

The MIDAS Awards recognize only the best in the financial sector so you can be assured that these ads that had been chosen are very well, the best among the rest. The judges must have gone through a tough time deciding and awarding the different awards to the different ads. One of the Silver MIDAS Trophy Campaign that they gave away was to CITI, USA. Fallon made use of CITI's logo which is a red bracket. The caption in the ad was 'Work your way into the highest happiness bracket' The other caption that attracted me as well was 'Remember, the people you work for are waiting for you at home right now.'

The Global Awards

The Global Awards had 50 judges from all over the world ranging from Germany all the way to Japan. This category only awards The World's Best in promoting health care. Health is a very important aspect today and it is important to acknowledge the ads that give the most impact in the health industry. The judges are careful to choose the ads which speak to the masses and deliver one strong message. One of the ads that attract me the most is the ad for UNBRANDED which was produced by DRAFTFCB, USA. The ad is sending a message to the public on taking immediate action to Hepatitis C. It shows an image of a man who was badly bruised. This particular image sends a strong message to the public. The caption that goes across the ad says 'If Hep C was attacking your face instead of your liver, you'd do something about it. Ready to fight back?' This is an impactful message. It does not just bring the message across, which is the main aim for any advertising, it leaves you remembering the ad as well.

The AME Awards

The AME Awards acknowledge pretty much the best amongst the other entries in advertising and marketing effectiveness. There were over 50 judges who are involved in this category and they come from Australia to Spain. This category mainly awards the ads who manage to create a single message and then delivering it across to the mass. With that the public should be able to identify the market strategy, brand and purpose of the whole advertisement. Bagging the Silver Medallion is McCann Erikson, USA for their client Verizon Wireless. They are basically selling their ringtones and their caption for the ad is 'Now when your friends call, they'll hear a song instead of that boring ring'

To put things in a nutshell, The New York Festivals Annual 15 does not only deliver ideas and create new ones, it leaves you with work of brilliance and quality. It leaves you mesmerized for some time and you know that it's something that goes along hand in hand when you're dealing with the advertising world. However, you'd soon realize that once you put this book down and get a hold on something else, you won't think that you'd need to depend on it after all.

There's only one way you could feel after a good dinner buffet. You sit back and smile with satisfaction. You're full and then you'd go on telling others how good dinner was. You'd want them to try it for themselves. You'd want them to see what's worth of their time after all. Similarly, the outdoor advertisements in this year's New York Festivals will leave you talking.














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