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Porsche Design Studio
BY Jacquie Ang
BY Jacquie Ang
THE TRAILBLAZER
If fate works in mysterious ways, then the hand of Destiny must have steered Ferdinand Porsche away from becoming a plumber to become a legend in motorsports.
At his birth on 3 September 1875, it seemed certain he would follow in his father’s footsteps. Until he found himself at the World Fair in Paris at the turn of the century, where the ingenuity of his wheel hub engines turned the spotlight on the young engineer. Before the dust could settle, Porsche had developed an all-wheel-drive racecar as well as the world’s first hybrid petrol-electric automobile.
Six years after his meteoric rise, Porsche was appointed Technical Director at Austro-Daimler in Wiener Neustadt. Under his charge was the model range of one of Europe’s largest automotive enterprises. He was only 31 years old then.
In 1910, his design of the Austro-Daimler touring car scored a triple victory in the Prince Henry Trials. In 1923, he notched up another triumph with the legendary Mercedes Compressor sports car. Without losing momentum, a two-liter racecar developed under his aegis won the prestigious Targa Florio the following year.
To cap a successful 25-year career in Austro-Daimler, Porsche founded a consultancy in engineering and vehicle design. Ever the pacesetter, his work went beyond creating vehicles for renowned manufacturers like Wanderer and Zündapp; he discovered trendsetting solutions in details like the Porsche torsion bar suspension.
His revolutionary ideas found its way in other cars — he was the designer behind the original Volkswagen Beetle, for which he received the official order to design and construct in 1934.
In 1939, he built three racing coupés called the “Berlin—Rom-Wagen”, considered the forefathers of Porsche sports cars, for long-distance endurance competition. It took another 9 years before the first sports car to bear Porsche’s name was introduced. Shortly after, the 356, a lightweight mid-engine roadster, emerged a first class victor at the Innsbruck Stadtrennen.
The evocative name of Porsche today has come to stand for the spirit of ceaseless innovation — the man never stops scaling new heights in the world of automobiles, even after his death at the age of 75 in 1951. That same year, the 356 SL won class victory at the 24 Hours of Le Mans. The success was a pivotal moment that garnered international acclaim for the young sports car manufacturer. It is an undisputable statement that the rich legacy of Germany’s most famous sports car manufacturer will continue the successful run of triumphs and rewrite history on the tracks, cementing Porsche’s name in the hall of racing fame.
Click on the thumbnails to view Ferdinand Porsche’s record-setting achievements in detail.
THE COMPASS
Porsche’s long-established foundation is built upon 6 principles: The Porsche Principle, The Technical Principle, The Human Principle, The Performance Principle, The Perspectives Principle and The Environmental Principle.
These principles doesn’t just illuminate the fact that Porsche is a company as discerning as their aficionados, it also illustrates an individualistic company in a class of its own.
Throughout these years, Porsche remains steadfast to a bold philosophy that often runs counter to conventional business practices.
No jobs are eliminated to drive home the point of building special cars with specially motivated employees. There is no pause in the run-up to long-term success. The company values job creation and job security. They offer their personnel health days to shield against illness. They award bonuses and invest in good working conditions. Every year, 100 trainees come onboard Porsche with the guarantee of subsequent permanent employment. There is an advancement program for junior staff and part-time employment for people over the age of 55.
Upheld as an exemplary model of a successful German company, Porsche practices mutual co-operation between employees and employer. Passion is the driving force behind the pride of working at Porsche. Perhaps the staff found inspiration in Ferry Porsche (Ferdinand Porsche’s son) : “I couldn’t find the car I’d been dreaming of. So I decided to build it myself.”
When it comes to building cars and the company, Porsche marches to their own beat. They demand a lot out of their vehicle productions and suppliers because they demand a lot of themselves and they believe it takes two hands to clap.
The Porsche Principle is also known as the David Principle — size does not govern success. Although it is a small company, it does not let industry Goliaths intimidate. In fact, it set the industry abuzz with its bold move to acquire a substantial share of automobile giant Volkswagen Group, in a bid to secure its autonomy over time. Perhaps this defiance has led Porsche to what it is today: The world’s most profitable carmaker.
THE CONVERGENCE
The Porsche Principle extends to partners, shareholders and even customers — it stands for responsibility. People have always been a treasured asset to Porsche. Their ideas may go against the grain but Porsche values creative and co-operative thinking. And they think this is something their customers appreciate too.
So they took the next step in brand extension. Dr. Ing. h.c. F. Porsche AG merged with Porsche Design Management GmbH to integrate the accessories and licensing business in a single company.
Before the amalgamation in November 2003 formed Porsche Design Group, a majority-owned subsidiary of Porsche AG, Porsche Design Management GmbH — consisting of Porsche Design — has gained a reputation for its design signature, distinctly timeless yet technologically innovative, which continues to rule product conceptualization under Porsche Design Group today.
Click on the thumbnails to view Porsche Design Studio in detail.
The Porsche Design Studio was conceived in 1972. Founder Professor F.A. Porsche is none other than Ferdinand Porsche’s grandson. Like his high achiever grandfather, Professor F.A. Porsche made his mark in the automobile industry with Porsche 911, widely acknowledged as the quintessential sports car with a permanent place in the Museum of Modern Art in New York.
He is also the recipient of many honors and awards for his work as a designer. In 1999, the President of Austria made him an honorary professor and the Industrial Design Forum Hanover named him their “1992 Prizewinner of the Year”.
Under the Porsche Design brand, timepieces, eyewear, writing instruments, footwear, luggage, leather goods and other classic men’s accessories were created and marketed worldwide. “Ferdinand Alexander Porsche has designed all of the things men consider important. Many of his designs have become classics,” said Dr. Wendelin Wiedeking, President and CEO of Porsche AG, commenting on the unusual breadth of Professor Porsche’s work. “The shape of the Porsche 911 remains persuasive to this day. It has become a pillar of our brand identity. All of the sports cars we build now, and are [sic] yet to build in future, must follow in the footsteps of the 911. It is how our customers recognize them as being Porsche. His lines on paper, his eye for detail, his unmistakable feel for the overall effect — all of these things have contributed to his reputation as a world-class designer.”
Click on the thumbnails to view Professor F.A. Porsche’s works and design studio in detail.
Indeed, a lucid and functional design language, meticulous selection of materials, high-quality workmanship, artisan tradition and state-of-the-art technology — these traits have propelled Porsche Design to its leading luxury brand status. Professor Porsche’s credo was: “Design must be functional and functionality must be translated into visual aesthetics, without any reliance on gimmicks that have to be explained.” He has always believed that “good design must be honest”.
Around the time, another in-house brand, Design by F.A. Porsche, developed industrial products, household and consumer goods for clients of internationally recognized names, even the streetcars for the city of Vienna.
For Porsche drivers and fans, the brand Porsche Selection covers the vehicle-related products. Since the 1950s, it offers merchandise from innovative luggage combinations, distinctive fashion and lifestyle accessories to a vast range of model cars. True to form, Porsche’s accessories boast of top-of-the-range quality, maximum functionality and classic designs.
THE REV-UP
The years after the merger have energized the brand profiles from strength to strength.
The original range of products under Porsche Design was extended to cover fashion, sport, furniture and electronics. Considering themselves “The Engineers of Performance”, Porsche Design stays in touch with purist design at the edge of innovation.
Just like its global retail concept. Porsche Design Stores dot the global map, spreading its wings across the coolest cities like Berlin, Athens, Dubai, New York, London, Tokyo, Beijing, Bangkok and Kuala Lumpur to bring the brand alive.
Click on the thumbnails to view Porsche Design boutiques in detail.
In June 2006, Porsche Design’s inaugural men’s fashion range made its debut during the Milan Fashion Week.
Featuring a combination of natural fibers and cutting-edge technical surfaces such as metallic finished linings, the collection is at once functional yet modern. In combination with the waterproof materials due to rubber-coated fabrics and heat-sealed, fused finishing for jackets, the clothes boast of an ergonomic fit with clean forms and cool colours inspired by carbonium and titanium.
Click on the thumbnails to view Porsche Design’s inaugural men’s fashion collection and Porsche Design Jewellery “Grooves” Collection in detail.
In April 2007, renowned jewellery-maker Friedrich Stahl GmbH & Co. KG of Birkenfeld presented the Porsche Design Jewellery Collection “Grooves” at the “BaselWorld” watch industry trade show.
Perfect workmanship, clear lines and puristic design — Porsche Design does not disappoint. Though the jewellery pieces are made of technical materials such as titanium, stainless steel, silver and gold set with diamonds, onyx or ebony, Porsche Design infuses the human touch: The stainless steel components, produced on state-of-the-art, computer-controlled machines, are manually joined and every single item is carefully polished by hand to give it either a glossy or matte sheen.
At the same time, Austria-based lighting solutions supplier Zumtobel Lighting GmbH & Co. KG presented the Porsche Design domestic luminaire collection that is powered with advanced LED lighting technology for the first time at Euroluce in Milan.
Click on the thumbnails to view Porsche Design’s luminaire collection and Sagem mobile phone in detail.
But what’s making a buzz around the design industry recently is their partnership with Sagem Communication to launch their first mobile phone, the P’9521, at the Red Dot Design Museum in Essen. Due out in Fall 2007, the clamshell phone has been causing a lot of buzz since its first showing at the Red Dot Design Museum in Essen. Staying loyal to the sophisticated, purist style Porsche Design is known for, the designer phone employs top quality natural materials. The casing is milled from a solid block of aluminum — a special production method for mobile phones — and it has scratch-resistant mineral glass for its screen, which can be rotated through 180º, a great flexibility when the mobile phone doubles up as a 3.2 megapixel digital camera or an auto-focus video camera.
Collaborator Sagem’s expertise in biometrics is evident in the fingerprint-identification sensor that ensures secure access to personal data. Individual fingerprints can be assigned to numbers or phone functions. The owner may replace the standard PIN code with a fingerprint too.
In 2004, the merchandising division was given a new name, Porsche Design Driver’s Selection. Its latest collection for 2007/2008 introduced new products inspired by various Porsche signature models such as the high-performance 911 Turbo Collection that, like the classic Porsche 911 Turbo sportscar itself, distinguishes its products by its sporty design and outstanding quality.
Click on the thumbnails to view some Porsche Design Driver’s Selection merchandise in detail.
In particular, The 911 Turbo Speed Chronograph is a further highlight. Presented with a limited edition Turbo model car, the timepiece has a luminescent hour hand, a tachymeter to measure speed and a synthetic strap with tyre tread pattern on the inside, all evocative of a breathtaking experience in the 911.
Since 2005, all products have been developed and marketed under the brand Porsche Design or Porsche Design Driver’s Selection.
On the other hand, Porsche Design Studio has emerged amongst Europe’s most acclaimed design companies.
Since its inception back in 1972, Porsche Design Studio has been winning distinction after distinction at internationally renowned competitions, such as the iF International Forum Design in Hannover, the Red Dot Award, the ADI Milano and EISA Awards for outstanding design achievements. Some of their works, such as the Headphones (1984), are on display in the Museum of Modern Art (MOMA) in New York.
Other than its work for Porsche Design Group, the studio seeks to raise the bar of industrial and product design for major brands like Fujifilm, for whom a digital camera, the FinePix 4800/6800, was designed. Porsche Design Studio worked with Samsung Electronics for a flat screen LCD monitor, the Syncmaster 151P/171P as well. The FinePix 6800 and Syncmaster 151P/171P were awarded Excellent Design 2002 in iF Hannover.
Click on the thumbnails to view some Porsche Design Studio works in detail.
In 1997, Porsche Design Studio produced a solid cast aluminium piggy bank sculpture for Bank Austria. It won the Design-Innovationen 1998 awarded by Design Zentrum Essen.
The studio created the F1 bathroom series for Grohe/Keramag, comprising user-driven bathroom suit complete with furniture and shelving. For J. Morita Tokyo mfg. Corp., they designed a dental treatment unit that integrates rotating components like arms, lamp and spittoon. However the specially chosen colour scheme eliminates the cold clinical feel usually associated with dentist for a calming atmosphere.
Porsche Design Studio also produced a set of cutlery and kitchen knives for Chroma Cutlery Inc. and more recently, luxury speedboat and motor yacht Fearless Yachts 28 and 68.
Click on the thumbnails to view more Porsche Design Studio works in detail.
THE NEXT LAP
Porsche might have its fingers in every pie, but if there’s one thing it promises to remain faithful to, it is undoubtedly their time-tested design philosophy, the compass that has guided and stood them well through the years, ensuring that they meet the tall order for sky-high standards, all the while pushing the envelope and overshadowing competition.
Ferdinand Porsche would have been proud.
Click on the thumbnails to view the founder Ferdinand Porsche, his son and grandsons in detail.
© 2003 - 2008 by TAXI Design Network. All rights reserved.
If fate works in mysterious ways, then the hand of Destiny must have steered Ferdinand Porsche away from becoming a plumber to become a legend in motorsports.
At his birth on 3 September 1875, it seemed certain he would follow in his father’s footsteps. Until he found himself at the World Fair in Paris at the turn of the century, where the ingenuity of his wheel hub engines turned the spotlight on the young engineer. Before the dust could settle, Porsche had developed an all-wheel-drive racecar as well as the world’s first hybrid petrol-electric automobile.
Six years after his meteoric rise, Porsche was appointed Technical Director at Austro-Daimler in Wiener Neustadt. Under his charge was the model range of one of Europe’s largest automotive enterprises. He was only 31 years old then.
In 1910, his design of the Austro-Daimler touring car scored a triple victory in the Prince Henry Trials. In 1923, he notched up another triumph with the legendary Mercedes Compressor sports car. Without losing momentum, a two-liter racecar developed under his aegis won the prestigious Targa Florio the following year.
To cap a successful 25-year career in Austro-Daimler, Porsche founded a consultancy in engineering and vehicle design. Ever the pacesetter, his work went beyond creating vehicles for renowned manufacturers like Wanderer and Zündapp; he discovered trendsetting solutions in details like the Porsche torsion bar suspension.
His revolutionary ideas found its way in other cars — he was the designer behind the original Volkswagen Beetle, for which he received the official order to design and construct in 1934.
In 1939, he built three racing coupés called the “Berlin—Rom-Wagen”, considered the forefathers of Porsche sports cars, for long-distance endurance competition. It took another 9 years before the first sports car to bear Porsche’s name was introduced. Shortly after, the 356, a lightweight mid-engine roadster, emerged a first class victor at the Innsbruck Stadtrennen.
The evocative name of Porsche today has come to stand for the spirit of ceaseless innovation — the man never stops scaling new heights in the world of automobiles, even after his death at the age of 75 in 1951. That same year, the 356 SL won class victory at the 24 Hours of Le Mans. The success was a pivotal moment that garnered international acclaim for the young sports car manufacturer. It is an undisputable statement that the rich legacy of Germany’s most famous sports car manufacturer will continue the successful run of triumphs and rewrite history on the tracks, cementing Porsche’s name in the hall of racing fame.
Click on the thumbnails to view Ferdinand Porsche’s record-setting achievements in detail.
THE COMPASS
Porsche’s long-established foundation is built upon 6 principles: The Porsche Principle, The Technical Principle, The Human Principle, The Performance Principle, The Perspectives Principle and The Environmental Principle.
These principles doesn’t just illuminate the fact that Porsche is a company as discerning as their aficionados, it also illustrates an individualistic company in a class of its own.
Throughout these years, Porsche remains steadfast to a bold philosophy that often runs counter to conventional business practices.
No jobs are eliminated to drive home the point of building special cars with specially motivated employees. There is no pause in the run-up to long-term success. The company values job creation and job security. They offer their personnel health days to shield against illness. They award bonuses and invest in good working conditions. Every year, 100 trainees come onboard Porsche with the guarantee of subsequent permanent employment. There is an advancement program for junior staff and part-time employment for people over the age of 55.
Upheld as an exemplary model of a successful German company, Porsche practices mutual co-operation between employees and employer. Passion is the driving force behind the pride of working at Porsche. Perhaps the staff found inspiration in Ferry Porsche (Ferdinand Porsche’s son) : “I couldn’t find the car I’d been dreaming of. So I decided to build it myself.”
When it comes to building cars and the company, Porsche marches to their own beat. They demand a lot out of their vehicle productions and suppliers because they demand a lot of themselves and they believe it takes two hands to clap.
The Porsche Principle is also known as the David Principle — size does not govern success. Although it is a small company, it does not let industry Goliaths intimidate. In fact, it set the industry abuzz with its bold move to acquire a substantial share of automobile giant Volkswagen Group, in a bid to secure its autonomy over time. Perhaps this defiance has led Porsche to what it is today: The world’s most profitable carmaker.
THE CONVERGENCE
The Porsche Principle extends to partners, shareholders and even customers — it stands for responsibility. People have always been a treasured asset to Porsche. Their ideas may go against the grain but Porsche values creative and co-operative thinking. And they think this is something their customers appreciate too.
So they took the next step in brand extension. Dr. Ing. h.c. F. Porsche AG merged with Porsche Design Management GmbH to integrate the accessories and licensing business in a single company.
Before the amalgamation in November 2003 formed Porsche Design Group, a majority-owned subsidiary of Porsche AG, Porsche Design Management GmbH — consisting of Porsche Design — has gained a reputation for its design signature, distinctly timeless yet technologically innovative, which continues to rule product conceptualization under Porsche Design Group today.
Click on the thumbnails to view Porsche Design Studio in detail.
The Porsche Design Studio was conceived in 1972. Founder Professor F.A. Porsche is none other than Ferdinand Porsche’s grandson. Like his high achiever grandfather, Professor F.A. Porsche made his mark in the automobile industry with Porsche 911, widely acknowledged as the quintessential sports car with a permanent place in the Museum of Modern Art in New York.
He is also the recipient of many honors and awards for his work as a designer. In 1999, the President of Austria made him an honorary professor and the Industrial Design Forum Hanover named him their “1992 Prizewinner of the Year”.
Under the Porsche Design brand, timepieces, eyewear, writing instruments, footwear, luggage, leather goods and other classic men’s accessories were created and marketed worldwide. “Ferdinand Alexander Porsche has designed all of the things men consider important. Many of his designs have become classics,” said Dr. Wendelin Wiedeking, President and CEO of Porsche AG, commenting on the unusual breadth of Professor Porsche’s work. “The shape of the Porsche 911 remains persuasive to this day. It has become a pillar of our brand identity. All of the sports cars we build now, and are [sic] yet to build in future, must follow in the footsteps of the 911. It is how our customers recognize them as being Porsche. His lines on paper, his eye for detail, his unmistakable feel for the overall effect — all of these things have contributed to his reputation as a world-class designer.”
Click on the thumbnails to view Professor F.A. Porsche’s works and design studio in detail.
Indeed, a lucid and functional design language, meticulous selection of materials, high-quality workmanship, artisan tradition and state-of-the-art technology — these traits have propelled Porsche Design to its leading luxury brand status. Professor Porsche’s credo was: “Design must be functional and functionality must be translated into visual aesthetics, without any reliance on gimmicks that have to be explained.” He has always believed that “good design must be honest”.
Around the time, another in-house brand, Design by F.A. Porsche, developed industrial products, household and consumer goods for clients of internationally recognized names, even the streetcars for the city of Vienna.
For Porsche drivers and fans, the brand Porsche Selection covers the vehicle-related products. Since the 1950s, it offers merchandise from innovative luggage combinations, distinctive fashion and lifestyle accessories to a vast range of model cars. True to form, Porsche’s accessories boast of top-of-the-range quality, maximum functionality and classic designs.
THE REV-UP
The years after the merger have energized the brand profiles from strength to strength.
The original range of products under Porsche Design was extended to cover fashion, sport, furniture and electronics. Considering themselves “The Engineers of Performance”, Porsche Design stays in touch with purist design at the edge of innovation.
Just like its global retail concept. Porsche Design Stores dot the global map, spreading its wings across the coolest cities like Berlin, Athens, Dubai, New York, London, Tokyo, Beijing, Bangkok and Kuala Lumpur to bring the brand alive.
Click on the thumbnails to view Porsche Design boutiques in detail.
In June 2006, Porsche Design’s inaugural men’s fashion range made its debut during the Milan Fashion Week.
Featuring a combination of natural fibers and cutting-edge technical surfaces such as metallic finished linings, the collection is at once functional yet modern. In combination with the waterproof materials due to rubber-coated fabrics and heat-sealed, fused finishing for jackets, the clothes boast of an ergonomic fit with clean forms and cool colours inspired by carbonium and titanium.
Click on the thumbnails to view Porsche Design’s inaugural men’s fashion collection and Porsche Design Jewellery “Grooves” Collection in detail.
In April 2007, renowned jewellery-maker Friedrich Stahl GmbH & Co. KG of Birkenfeld presented the Porsche Design Jewellery Collection “Grooves” at the “BaselWorld” watch industry trade show.
Perfect workmanship, clear lines and puristic design — Porsche Design does not disappoint. Though the jewellery pieces are made of technical materials such as titanium, stainless steel, silver and gold set with diamonds, onyx or ebony, Porsche Design infuses the human touch: The stainless steel components, produced on state-of-the-art, computer-controlled machines, are manually joined and every single item is carefully polished by hand to give it either a glossy or matte sheen.
At the same time, Austria-based lighting solutions supplier Zumtobel Lighting GmbH & Co. KG presented the Porsche Design domestic luminaire collection that is powered with advanced LED lighting technology for the first time at Euroluce in Milan.
Click on the thumbnails to view Porsche Design’s luminaire collection and Sagem mobile phone in detail.
But what’s making a buzz around the design industry recently is their partnership with Sagem Communication to launch their first mobile phone, the P’9521, at the Red Dot Design Museum in Essen. Due out in Fall 2007, the clamshell phone has been causing a lot of buzz since its first showing at the Red Dot Design Museum in Essen. Staying loyal to the sophisticated, purist style Porsche Design is known for, the designer phone employs top quality natural materials. The casing is milled from a solid block of aluminum — a special production method for mobile phones — and it has scratch-resistant mineral glass for its screen, which can be rotated through 180º, a great flexibility when the mobile phone doubles up as a 3.2 megapixel digital camera or an auto-focus video camera.
Collaborator Sagem’s expertise in biometrics is evident in the fingerprint-identification sensor that ensures secure access to personal data. Individual fingerprints can be assigned to numbers or phone functions. The owner may replace the standard PIN code with a fingerprint too.
In 2004, the merchandising division was given a new name, Porsche Design Driver’s Selection. Its latest collection for 2007/2008 introduced new products inspired by various Porsche signature models such as the high-performance 911 Turbo Collection that, like the classic Porsche 911 Turbo sportscar itself, distinguishes its products by its sporty design and outstanding quality.
Click on the thumbnails to view some Porsche Design Driver’s Selection merchandise in detail.
In particular, The 911 Turbo Speed Chronograph is a further highlight. Presented with a limited edition Turbo model car, the timepiece has a luminescent hour hand, a tachymeter to measure speed and a synthetic strap with tyre tread pattern on the inside, all evocative of a breathtaking experience in the 911.
Since 2005, all products have been developed and marketed under the brand Porsche Design or Porsche Design Driver’s Selection.
On the other hand, Porsche Design Studio has emerged amongst Europe’s most acclaimed design companies.
Since its inception back in 1972, Porsche Design Studio has been winning distinction after distinction at internationally renowned competitions, such as the iF International Forum Design in Hannover, the Red Dot Award, the ADI Milano and EISA Awards for outstanding design achievements. Some of their works, such as the Headphones (1984), are on display in the Museum of Modern Art (MOMA) in New York.
Other than its work for Porsche Design Group, the studio seeks to raise the bar of industrial and product design for major brands like Fujifilm, for whom a digital camera, the FinePix 4800/6800, was designed. Porsche Design Studio worked with Samsung Electronics for a flat screen LCD monitor, the Syncmaster 151P/171P as well. The FinePix 6800 and Syncmaster 151P/171P were awarded Excellent Design 2002 in iF Hannover.
Click on the thumbnails to view some Porsche Design Studio works in detail.
In 1997, Porsche Design Studio produced a solid cast aluminium piggy bank sculpture for Bank Austria. It won the Design-Innovationen 1998 awarded by Design Zentrum Essen.
The studio created the F1 bathroom series for Grohe/Keramag, comprising user-driven bathroom suit complete with furniture and shelving. For J. Morita Tokyo mfg. Corp., they designed a dental treatment unit that integrates rotating components like arms, lamp and spittoon. However the specially chosen colour scheme eliminates the cold clinical feel usually associated with dentist for a calming atmosphere.
Porsche Design Studio also produced a set of cutlery and kitchen knives for Chroma Cutlery Inc. and more recently, luxury speedboat and motor yacht Fearless Yachts 28 and 68.
Click on the thumbnails to view more Porsche Design Studio works in detail.
THE NEXT LAP
Porsche might have its fingers in every pie, but if there’s one thing it promises to remain faithful to, it is undoubtedly their time-tested design philosophy, the compass that has guided and stood them well through the years, ensuring that they meet the tall order for sky-high standards, all the while pushing the envelope and overshadowing competition.
Ferdinand Porsche would have been proud.
Click on the thumbnails to view the founder Ferdinand Porsche, his son and grandsons in detail.
© 2003 - 2008 by TAXI Design Network. All rights reserved.
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