Ogilvy & Mather’s (O&M) award winning prowess in the creative field is like the perennial tiramisu. People all around the world love it, crave it, and desire to make it, but only the good and experienced pâtissiers understand the intricate details of the ingredients, temperatures, timings and methods that are essential in making the most delicious and outstanding tiramisu.

As the pâtissier, the second publication of We Sell – Or Else is evidence of O&M's continuous establishment in the industry. Through the years, the tiptop pâtissier has been successful in creating and customizing its tiramisu for different palates.



Title: : We Sell—Or Else Book Two
Publisher: Ogilvy & Mather Asia Pacific
Foreword: Miles Young

The text that dominates the book may be a turn-off at first glance, but reading through them with the compelling visuals creates a mind theatre of the campaigns. In retrospective, too many visuals could be a case of too many cooks spoil the broth. The balance promotes the publication as a cookbook of ideas; the recipes to the success of the entries.




Looking at the TVCs, print ads, ambient ads and other creative advertising ideas of O&M… how does O&M come up with campaign after campaign that receives such huge response and applause?




Nike, Mentos, Motorola and Audi are some of the great brands that the agency has worked with to create big ideas that have even bigger impacts. O&M has also successfully demonstrated its supremacy in the industry by projecting better image of brands such as Asian Paints and Cadbury in the Indian market.




The literal translation of “tiramisu” is “pick me up” and akin to the dessert, the ingenuity of O&M breathes new life into the industry with its constant release of high energy and new concepts. Little wonder of its domination in the Asian Pacific Effie awards in 2007, winning 23 awards in the five participating countries (India, China, New Zealand, Hong Kong and Singapore).

In this cookbook of ideas, 22 winning campaigns are chronicled. From background information to the execution of the campaigns, the “layers” of knowledge and continuous effort is self-explanatory to the success of the campaigns.

A bronze exterior belies content worth its weight in gold and priceless sharing of lavish details — that is We Sell—Or Else Book Two.


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