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Phoenix Awards 2008



Phoenix Awards 2008
Great World City, Singapore
10 September 2008


Photos courtesy of Phoenix Awards

It was the night where the host country reigned supreme. Clocking in entries from as far as Taiwan, India, Australia, Malaysia and Thailand, it nevertheless gave Allein Moore, the main man behind the Phoenix Awards, great pleasure to announce that the bulk of the awards that night went to Singapore. Obtaining a whopping 44 out of 98 awards given out, it was gratifying recognition of a thriving creative industry that has finally come into its own against strong competition from its neighbors.

As best exemplified by Guest of Honor, Mr. Seto Lok Yin, Assistant CEO, MDA, “The crop of awards testifies to the creativity, ingenuity and technical prowess of our craftsmen and women I hope this will encourage and propel everyone in the industry to excel and to attain world recognition. The world is beginning to notice us and now is the time to build on this momentum by attracting and embarking on more world-class projects to be done here in Singapore.”

Top honors of the night went to Singaporean Yee Chang Kang for Best New Director of the Year award, and legendary Australian director Ray Lawrence for Lifetime Achievement Award. Other notable wins included Plaza Films taking home Best Advertising Commercial of the Year (Film) for their Foster’s TV commercial “Sky Troop”, and Infinite Frameworks with Best Advertising Commercial of the Year (Animation) for their work on Mentos.

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TAXI Design Network is honored to have been at Golden Village, Great World City in Singapore on 10 September 2008 to partake in this exclusive event hosted by AdAsia. 


TAXI Design Network is proud to present Direct Access: Snapshots, a series of photographic vignettes of the most prestigious creative industry events worldwide. Snapshots captures all the highlights of each event in a visually dramatic manner, and presents it to our readers in condensed, easy-to-view format.
 
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