Voice Over: “Due to the sensitive subject matter, we cannot discuss the benefits of using the Philips Bodygroom men's electric shaver. Instead, gardening tips.”

Gardening Expert Lady: “Nothing says 'I care,' more than well kept garden. That's why it's important to mow your front lawn regularly, and if you have one, your back lawn too. Length is up to you, but the shorter you go, the more that tree out front will impress! Next week, have a bush that is out of control?"

Voiceover: “Philips Bodygroom, shaveeverywhere.ca”

Title: One Show Annual Volume 30, Advertising
Publisher and Editor: One Club

The One Show Annual Volume 30 constitutes to one third of the 2008 One Show Box Set, and serves up once again what all creatives and anyone interested in great advertising have come to expect: good advertisements and commentaries from the advertising industry that goes above and beyond any geographical barriers.

That is how great advertisements should be; a witty sort of visual and/or audio communication that has a gripping ability to linger in the thoughts of viewers and listeners; while promoting a sense of appreciation of any particular brand, product or service. And every year, One Show and its judges pay recognition to deserving advertising companies for their well conceptualized and executed efforts with respective clients, for their impact and footprints left in the advertising industry, and also, for the successful messages that each viewer and listener takes back with them. To these agencies who have gone the milestone and more, the One Show Annual awards and have their works and agency name “immortalized”, by being compiled in the One Show Annual Volumes, of which, is often set on a pedestal as "The Bible of the Advertising Industry".

The latest edition of the One Show Annual comes in a cover of orange and red tinge, opens up to the initial pages listing the One Club Board of Directors, One Show Judges, One Show Radio Judges and One Club Members; followed by witty and waggish write ups of the 2007 and 2008 members of the Creative Hall of Fame and ends with an audio CD attached near the back end of the cover. All while having in the middle, pictorial and textual details and screen shots of advertisements works by various advertising agencies for a wide range of clients and brands; well segmentalized into categories such as Best of Show, Client of the Year, Gold, Silver and Bronze, Gold on Gold, Judge's Choice, Print Merit, Public Service Merit, Television Merit, Innovation in Advertising/Integrated Merit, Radio Merit and the One Show College Competition Winners.

Featured 2007 and 2008 members of the Creative Hall of Fame, are advertising industry movers and shakers such as Phil Dusenberry, Paul Rand, Tim Delaney and Jerry Della Femina. A read through would reveal a somewhat jocular nature these movers and shakers have aside to the hard work they input.





And again, this is how good advertisements are: witty, waggish, jocular enough to hold on to one's memory well enough for associations to be made to respective clients and brands.




















Even advertisements that deal with and call on for global awareness to further a movement or service employ certain level of wit and humour, while retaining its sincere and earnest toned message.

















Doll: “It's not easy being a doll. And belonging to an abused child makes it worse, because whatever is done to her, she does to me. Now my arm's all twisted, my clothes are ragged, and I'm always being shouted at. Worst of all, the girl who owns me, doesn't look abused, so nobody's spoken up. I would, but in reality, the only word I know is...'Mama!'”

Voice over: “Child abuse isn't always obvious. Learn the subtle signs at useyourvoice.ca.”





The audio CD accompanying the latest edition of the One Show Annual contains the lines of a number advertisements of various brands and services. And a listen through cultivates giggles and laughter over the wit evident in these advertisements, as well as the sense of assurance and knowledge that certain movements global issues are happening, and that each willing listener can be a part of of it and has a part to play.

At the end of the day, the latest edition of One Show's “Bible of the Advertising Industry" serves more than another collection of concepts, efforts and works from around the globe, united by the sole course of creative advertising; it also fuels more creative thinking, more droll and wit, more friendly competition, and more inspiration to aspiring talents for the future of the advertising world.


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