3 March – 4 April 2009, Tokyo
An international exhibition of work selected from the D&AD Awards opened at the Advertising Museum Tokyo (ADMT) on 3 March 2009. D&AD: Creative Excellence in Advertising & Design included works from some of the world’s most famous brands. A highlight of the show was ‘Uniqlock’ by Projector, Inc, the first Japanese company to have won a Black Pencil; D&AD’s highest accolade.
The D&AD Awards recognised the most outstanding creativity in advertising and design from around the world each year. Categories included copywriting, art direction, graphic design, environmental design, music videos, branding, and digital communication. Nominees and winners from the 2008 awards were showcased. The exhibition ran until 4 April.
A team from D&AD, including President Garrick Hamm & Acting Chief Executive Dara Lynch visited Tokyo to hold seminars for marketers and students during the opening week of the exhibition.
How and why creative excellence led to business success. Brands in the consumer savvy world in the present day have been able to achieve success through creativity. Companies should find a ‘brand truth’ and then express this via an original idea and across a variety of applications.
Dara Lynch, D&AD Acting Chief Executive and Garrick Hamm, D&AD President and Creative Partner at international award-winning branding agency Williams Murray Hamm, used examples from the D&AD Awards and Williams Murray Hamm.
D&AD Winners: Great Ideas, Brilliantly Executed
Laura Woodroffe, D&AD Education Director and Joe Ferry, Head of Design at Virgin Atlantic presented inspirational work from both the D&AD Professional Awards and Student Awards, discussed what makes a 'good idea' and showed how to get work notices. The seminar followded with a Q&A session. This seminar was for anyone studying or teaching adverting or design disciplines and new employees.
Images Courtesy of D&AD
D&AD is a not-for-profit organisation that represents the international design, advertising and creative communities. More than any other organisation, D&AD sets industry standards, educates and inspires the next generation and promotes the importance of creativity, innovation and ideas within the business community.
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