“Good design is making consumer products more appealing and the conscious process of selecting them is becoming a positive experience for consumers.” - Mary Warlick, Chief Executive Officer, The One Club

Title: One Show Design Vol.2
Publisher and Editor: One Club

Out of the black box set, and in between the red and blue, lies the green. Coming in the middle of what appears to be the primary colour coded set of Annuals, the green hard covered One Show Design makes its second appearance as what is better known as One Show Design Volume 2.

In the pages of the One Show Design Volume 2, are documentations of the winning designs from 2008 One Show Design Competition. Showcasing the ingenuity of each creative design agency, the iconic brands and product lines we have come to know and love; and ultimately, the harmonizing “union-ship” of marrying these and their fruits of labour in the form of a range of commerce and communication design works.

















Commerce and communication design works are the reasons why people make instant associations with certain words that represent certain brands. Such associations are made when a successful semiotical process has been established, via visual, audio methods and touch; and these methods are employed in poster designs, taglines and jingles, packaging and collateral designs, typography and logo designs, just to name a few.

With a panel of judges hailing from British Columbia, New York, Cape Town, Tokyo, San Francisco and Mexico, The One Club Design Volume 2 and its contents, once again proves that designs, or rather, good designs, surpasses above and beyond geographical, cultural and linguistical differences. Another words, good designs are just good designs, no matter how different you are.

















The Annual One Show Design Competition proves to be more than just a recognized and rewarding, competitive juried competition. It is an actual gathering of distinctive design thoughts, processes and creative problem solving; compiled side by side, page after page, for admiration and promotion of the efforts made by design agencies around the world, in the breaking of new grounds and setting of new standards, for the appreciation of design, and the art of taking design as one singular common language amongst man.









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