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Advertising: 23 August 2010
BY TAXI
BY TAXI
In one of those humorous listicles, Uproxx posted 15 advertising juxtapositions—two or more ads side-by-side that send conflicting messages. Good for a quick laugh.
But in more serious advertising news, things are looking good for internet advertising. Citing figures released by IDC, TechCrunch reports that online advertising has rised 15% in the second quarter this year, growing to US$7.2 billion.
Even TV ads are getting in on the act. While TV ad revenue is rising, however, Guardian is reporting that broadcasters are still extremely cautious. After all, this growth comes just after a five-year decline in program spending.
But in more serious advertising news, things are looking good for internet advertising. Citing figures released by IDC, TechCrunch reports that online advertising has rised 15% in the second quarter this year, growing to US$7.2 billion.
Even TV ads are getting in on the act. While TV ad revenue is rising, however, Guardian is reporting that broadcasters are still extremely cautious. After all, this growth comes just after a five-year decline in program spending.
15 Funny Advertisement Juxtapositions [Uproxx]
Fast-Food Chains Grab Most Location-Based Check-ins [AdAge]
Broadcasters Cautiously Optimistic as Television Advertising Increases [Guardian]
IDC: US Internet Advertising Rose 15% in 2nd Quarter [TechCrunch]
Pepsi Max Drops the Diet, Aims to Rekindle Cola War [AdAge]
Fast-Food Chains Grab Most Location-Based Check-ins [AdAge]
Broadcasters Cautiously Optimistic as Television Advertising Increases [Guardian]
IDC: US Internet Advertising Rose 15% in 2nd Quarter [TechCrunch]
Pepsi Max Drops the Diet, Aims to Rekindle Cola War [AdAge]
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