Mad Men star Christina Hendricks is the new face of London Fog, a case of life imitating art as the brand is featured in the hit series as well, a client of the fictional Sterling Cooper ad agency.

And it seems like China brands are waking up to getting ‘foreign’-looking spokespeople to advertise their products. Basketball star Kevin Garnett, actor Orlando Bloom and model Agyness Deyn are some of these fresh, Western faces in Chinese ads, reports Huffington Post.

At least these brands have someone the consumer can aspire or relate to. Condom brand Durex is crowdsourcing its next ad, hoping to get the younger designers in on the act. Of creating advertisements, that is.

Life Imitating Art: Christina Hendricks Stars in Advertising Campaign for Mad Men's Favorite Label, London Fog [Daily Mail]

Durex Taps 'Gen Y' For Crowdsourcing [Campaign Live]

Big in China: Brands Import Foreign Celebrities [Huffington Post]

Are You Striving to be the Best in a Category? Or Simply the Best? [AdAge]

Tobacco Firms' Use of YouTube Probed [BBC]