The machines have chalked another one up against us humans, if this new ‘creative computer’ is anything to go by.
The Creative Artificial Intelligence is able to churn out ads—art, copy, everything—automatically. While the creative heads aren’t exactly shaking in their boots yet, in time, who knows? That Deep Blue thing seems like lifetimes ago.
And like that Kasparov-beating computer, a shorts-wearing Steve Jobs is equally prehistoric.
The New York Times uncovered an ancient video (OK, it’s from 1997) that shows the Apple CEO on stage as he unveiled the ‘Think Different’ campaign.
Nothing in the ad world is becoming as big as the mobile market. Already Google, Apple and RIM are
busy slicing up the US$1 billion-and-growing pie, and a piece written for
UX magazine stresses the importance of ‘integrated campaigns’—and that includes digital and the “spaces between”.