Ads are fickle beasts. They loom over us on highways, peek out from between magazine pages but their newer, digital cousins are a lot scarier. They follow us around the web, hopping in our shadows as we flit from site to site. The New York Times ran a piece dealing with such ads, their effects on privacy and how ads that ‘stalk us’ might be downright unnecessary.
And then there are ads that offend. These get spotted almost everyday—just look at the ASA watchdog over in the UK—and the latest ad gaffe is Dior’s new Chinese campaign.
“Racist”, “Orientalist” and “flippant” are words being hurled at the campaign. The problem? A single, strikingly tall Western model dressed in Dior among row upon row of identical Chinese men and women, dressed in 1960s Cultural Revolution wear.