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Advertising: 2 September 2010
BY TAXI
BY TAXI
The UK advertising watchdog ASA has a bite as bad as its bark, it seems. Already in the headlines for banning various ads, the ASA has just received additional power. It is now able to govern online ads, so Facebook and Twitter ads, beware.
What the ASA should have done is limit BP’s ad spend. According to The New York Times, the energy giant spent US$93 million on advertising to “polish the corporate image”, said a US official. But at least those ads are working. An AP poll shows a rise in approval rating for BP’s handling of the oil spill.
What the ASA should have done is limit BP’s ad spend. According to The New York Times, the energy giant spent US$93 million on advertising to “polish the corporate image”, said a US official. But at least those ads are working. An AP poll shows a rise in approval rating for BP’s handling of the oil spill.
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