For creatives, the definition of the word “inspiration” has lost its meaning. It’s no longer a spark of intuition to solve the uniqueness in a problem, but a search for the current and complacent solutions created by others.

As a creative collective the term “inspiration” has driven us to become lethargic to the realities, foundations, and intentions of our chosen craft. The misinterpretation of inspiration is bred into our culture. In school we are taught by the examples of others, given information to digest and remember, instead of being handed problems to analyze and interpret on our own.

As children we are taught to fear failure and to learn from the mistakes of others instead of experiencing them first hand. Many times curriculums centered around creativity and exploration are pushed out of the way to make room for ones rooted in practical application and applied theory.

An example of this logic is painfully evident in design schools that focus more time on learning design applications than nurturing creative exploration and development.

The reality is that it's easier to be inspired than it is to create an original idea and we are hardwired to take the path of least resistance.

It's easier to jump onto a design inspiration gallery site than it is to sit down with a blank sheet of paper and a pencil. It's easier to follow a pattern than it is to test-drive new options. It's easier to copy a style or idea that works than try something that might miss the mark or outright fail.

Above all, it's cheaper mentally for us to rally around what's already been done and emulate it. When we over-saturate ourselves in other people's work it shortchanges our own creative development. For example, so many of the design inspiration sites on the web today serve up content in bite-sized chunks, resulting in a form of visual junk food.

While the work featured on these sites can be some of the best our industry has to offer, the way that they are displayed usually throws concept and story out the window in place or pure visual sugar.

The story of a design (the problem and solution) are stripped away so only the visual execution is left to absorb. This view of design rots away the core foundations of our profession. Design applications act in a similar capacity if you let them. The ability to jump right into Photoshop has cut down concept time purely because it's so easy to tinker and play in the app. This can lead very quickly to creating recycled and tired executions. Thought process and trial and error have been traded in for ease of use and familiarity.

There seem to be so many designers that fear a pencil and paper these days. The worry of having to fill a blank space with ideas is only trumped by the want to arrive at a decision in the least amount of time, with the least amount of effort.

This search for convenience often leads to ‘searching for inspiration’ instead of fueling creative solutions through exploration and trial and error. The mentality that says "answers and solutions are just a few clicks away" cheapens the creative process as a whole and creates a vicious cycle of tired ideas. This new form of inspiration is consuming creativity, but only if we continue to feed it. If we as designers can learn to fight the urge for quick answers and focus more on unique, lasting solutions that revolve around defining problems, there's a chance to turn it all around.

Finding new appreciation for both concept and execution (and their relationship to each other) will spark greater conversation within our community about how and why design is important in the first place.

This article was first published on Viget Inspire.





Owen Shifflett's curiosity and slight chemical imbalance from birth has lead him down a long and winding path to the designer and artist he is today. Owen, who has worked to bring projects online for clients ranging from musicians to insurance providers, focuses on finding a balance between the tangible and the scrollable, passionately pushing the boundaries of web creativity through traditional human interaction and storytelling.

Owen works as a designer for Viget Labs, a 40-person agency based near Washington, DC, Durham, NC, and Boulder, CO that has been building innovative web sites and products for clients worldwide since 1999.