Product Packaging With Personality

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People tend to prefer buying things from companies that have a personality and style that they can relate to, and that they agree with. Many designers, for example, prefer working with Apple devices because of the design ethos of the company. Not all buying decisions are based around price or value for money—sometimes other factors like the companies’ reputation, personality or style affect it.

Product packaging design is evolving. It’s no longer enough to just grab your attention, it also needs to help show off the personality and style of the company behind it, and the personality and persona of the product itself. Good product packaging stands out, but great product packaging tells a story and has a personality.

We’ve brought together a collection of beautifully designed, creative and inspiring designs that all show off a bit more personality and would all stand out from it’s normal rivals on the supermarket shelf. We hope you find them an interesting source of inspiration for your next packaging design project.



Drake’s Brewing Company

Source: http://www.ohbeautifulbeer.com/2012/02/drakes-brewing-company/


Blossa 12

Source: http://lovelypackage.com/blossa-12/

Folksaga

Source: http://www.calebheisey.com/FOLKSAGA-LIQUOR-PACKAGING

Regina Chocolate

Source: http://www.jonathanfaust.com/Regina

Joe’s Tea Company

Source: http://lovelypackage.com/joe%E2%80%99s-tea-company/

Wines of the World

Source: http://lavernia-cienfuegos.com/wines-of-the-world/

Jones Soda

Source: http://www.jonessoda.com/

Selfridges Selections

Source: http://lovelypackage.com/selfridges-selections/

Firefighter Vodka

Source: http://timmsal.tumblr.com/post/27346101221/firefighter-vodka

Noble Handcrafted

Source: http://www.heathernguyen.ca/mikuni.php

Goshen Coffee

Source: http://lovelypackage.com/goshen-coffee/

Brewdog Beer

Source: http://www.brewdog.com/

Curios Skin Care

Source: http://theszdesign.com/Curious-Skin-Care

Kiu Taro

Source: http://lovelypackage.com/kiyu-taro/

Truett Hurst x Safeway

Source:


Have you found any examples of creative product packaging with personality that you’d like to share? Sound off in the comments.

Cover image and top image from Shutterstock.

Dan Robinson writes for The Handpicked Collection, who specializes in creative gift ideas. He enjoys studying graphic and product design.