ADC Puts Firm Foot Down Against Scam Ads
Since its founding in 1920, the Art Directors Club has held 88 annual awards shows and presented thousands of ADC Cubes for brilliant creative work. Unfortunately, like all other shows, the organization has also been challenged by scam ad entries.
The ADC Annual Awards is a serious competition for legitimate work, and all entries must conform to program guidelines of how and when the work appeared. Any entry that raises suspicion is put under additional scrutiny, with more elaborate authorization and confirmation details required from both agency and client. Entries which violate the guidelines are disqualified from competition.
As the upcoming ADC 89th Annual Awards season gets underway, the club wants the industry to know the following:
By taking a leadership position in driving this collective information-sharing effort, as well as offering the Playground category as an alternative outlet, ADC believes we can work together with other awards shows to substantially reduce the opportunities for scam ads to make their way through the judging process.
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