Time Warner: Turner Classic Movies To Give Fans Ultimate Mobile Experience
By Time Warner / AG, 18 Jan 2010
Fans of Turner Classic Movies (TCM) will be able to stay connected with the network in a big way through an extensive new mobile device application that has hit the market.
The app, which will be available on multiple platforms and devices, provides fans with optimized versions of such rich content as advanced schedules; historical information on hundreds of films; fan commentary; classic film-related widescreen video content beautifully optimized for devices supporting landscape-view options; TCM's acclaimed movie blog; and an abundance of photo galleries, with original posters, artwork and publicity stills. It will be available for iPhone, iTouch, Blackberry and Android mobile devices.
"The TCM mobile device application is the ultimate mobile experience for classic film fans and is an important part of our strategy to solidify TCM's position as a lifestyle brand," said Dennis Adamovich, SVP brand and digital activation.
"This is by far the most extensive application to experience the rich world of classic film anywhere in the mobile universe, as well as the perfect companion to explore the great programming on Turner Classic Movies."
The first distribution phase brings the TCM mobile device app to iPhone, iTouch, Blackberry and Android mobile devices, with later phases supporting dozens of additional handheld devices. The following is a rundown of the elements offered through the TCM mobile device app, which will be updated daily:
Plans for future offerings include greater access to more video and photos, complete access to TCM's entire movie database, photo utilities, added schedule features and access to TCM Fan Community content.
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