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Saatchi & Saatchi Lands Lurpak Account

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Saatchi & Saatchi London has secured the global account for premium butter and blends brand, Lurpak, covering all markets across the world except the UK.

The agency will be responsible for a new, fully integrated campaign to promote the brand and for implementing the Lurpak brand’s ambitious worldwide communications plans.

“This is a hugely exciting win for the agency. Lurpak is an iconic brand and delicious product that has big plans for the future. Making their global ambitions a reality is going to be a lot of fun for the team here in London,” says Michael Rebelo, managing director, Saatchi & Saatchi UK.


“Our vision is to turn Lurpak into a true global brand, and choosing a strong agency partner is a key enabler of that strategy. Saatchi & Saatchi were chosen based on their demonstrated creative excellence, strong global network, and their strategic ability in terms of understanding the interplay between global brands and local needs,” says Stephen Peterson, senior director, Lurpak.

The London agency will work closely with the Saatchi & Saatchi Network for local implementation across the world. Work will start almost immediately for Europe and the Middle East.

Lurpak is one of the world's largest butter and blends brands and was established in Denmark over 100 years ago. It is now sold in 75 countries across the world.
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