Blurring the line between art and branding, bicoastal directing collective Brand New School has teamed up with software giant Adobe and Goodby, Silverstein & Partners, San Francisco, to create a dazzling installation: a Flash-driven interactive wall mural whose imagery is motion-activated by nearby viewers. The wall went live this morning at the Virgin Megastore in Union Square, NYC and is set to run in London's Piccadilly Circus in early August.
As people walk by the 25'x10' projection, layers of eye-popping graphics-triggered by the viewer's movement-appear. The piece showcases Creative Suite 3's library of effects, including Illustrator, Photoshop, After Effects, Flash, and other applications.
It recently debuted at a launch party for CS3 that was held at Skylight, an 18,000 square foot gallery space located in the Soho district of Manhattan. The murals are designed so that when a person walks from left to right, there's an evolution from simplicity to complexity.
As someone moves in that direction, more animations are triggered and the density of the imagery increases. One striking aspect of the project is that the advertising and the product are integrated: Brand New School used the product being sold to create the wall mural.
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